Marketing Analyst

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Marketing Analyst


Job ID: 2
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
LivCor, LLC.


The Marketing Analyst supports the strategic development, assessment and management of marketing programs implemented in partnership with management companies within a national portfolio. The Marketing Analyst is expected to maintain weekly, monthly and quarterly reporting of asset marketing performance to develop a comprehensive understanding of the multifamily portfolio's marketing efforts, sub markets and notable market trends. The Marketing Analyst will be involved in the assessment of marketing and leasing performance of third-party operators, evaluation of sales efforts (based on reported data) and an integral component of budgeting for marketing spend.

LivCor is a real estate asset management firm headquartered in Chicago, Illinois. Formed in 2013 as a portfolio company of The Blackstone Group (NYSE: BX), LivCor specializes in hands-on asset management of multi-family properties throughout the U.S. In collaboration with its operating partners, LivCor oversees the management of its properties furthering a mission of maximizing return for investors while offering best in class service to residents.


As Marketing Analyst, one is held accountable to, however not limited to, the following job functions :

  • Maintains and analyzes key metrics, to include; revenue predictors as they relate to lead/traffic sources, evaluation of cost per lead and traffic/conversion trends
  • Provides monthly financial reporting, assisting with the preparation of annual budgets and quarterly reforecasts, conducting and ad hoc analysis & reporting
  • Extracts, analyzes and reports on digital marketing performance though Google Analytics, Google AD words and other data site-crawl tools
  • Manages the Online Reputation Management analysis and reaction process for the national portfolio. This includes executive analysis reporting, process building and management
  • Monitors social media/feedback to track and provide guidance as it relates to reputation management
  • Oversees the Leasing performance process for the national portfolio including process building and reactions to performance
  • Retrieves and analyzes financial and operational data from Essbase, PBCS, Rentlytics, Yardi, YieldStar, OneSite, OneNote, Axiometrics, MPF, BLS and other commonly used LMS software used in multifamily
  • Maintains a relationship with operators and vendors that sets expectations while fostering collaborate partnerships
  • Accumulates data/reporting from third party software (CRM & LMS solutions) monthly
  • Supports the marketing team in updating and maintaining historical data as it pertains to advertising and sales performance for each asset, organized by various categories
  • Manages the monthly and quarterly reporting on portfolio-wide AD trends, sales conversions and market trends
  • Reviews market surveys weekly (for watch list properties and/or focus assets) - keeping note of important observations and trends
  • Monitors social media/feedback to track and provide guidance as it relates to reputation management
  • Assists LivCor marketing manager with property positioning and budget review, monitoring plan effectiveness and recommending advertising allocation
  • Some travel required. Travel would be oriented around portfolio visits of subject properties, comp visits and industry related conferences/knowledge acquisition opportunities
  • Divides time between planned projects and urgent matters. Expects new issues on a weekly basis and responds with energy, collaboration and speed
  • Excels in an environment with constant change. Adapts, performs and invites additional job responsibilities as LivCor develops
  • Contributes to the education and development of the marketing analyst team

The right candidate will be a marketing subject matter expert with experience in the following:

  • Strong analytical skills with a deep knowledge of and mastery of Excel and/or Google Analytics, Google ADwords and SEM with a desire to learn in areas with needed development
  • Digital marketing technologies, IP targeting, re-targeting, GEO fencing, email campaigns and digital nurturing campaigns
  • Reviewing marketing plans and overseeing the execution and assessment
  • Documenting processes
  • Solving problems and quantifying results
  • Working in a fast-paced environment with changing deadlines
  • Strong oral and written communication skills
  • Engaged and collaborative team player with high energy and strong analytical thinking



  • Bachelor's degree
  • A focus in analysis


  • Minimum of 3-5 years of experience in real estate marketing required
  • Candidate must be proficient in excel, online research, and knowledge of marketing plans
  • Candidate must have proven track record of providing high quality support and completing tasks