Marketing Analyst

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Marketing Analyst

US-IL-Chicago

Job ID: 2
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
LivCor, LLC.

Overview

The Marketing Analyst supports the strategic development, assessment and management of marketing programs implemented in partnership with management companies within a national portfolio. The Marketing Analyst is expected to maintain weekly, monthly and quarterly reporting of asset marketing performance to develop a comprehensive understanding of the multifamily portfolio's marketing efforts, sub markets and notable market trends. The Marketing Analyst will be involved in the assessment of marketing and leasing performance of third-party operators, evaluation of sales efforts (based on reported data) and an integral component of budgeting for marketing spend.

LivCor is a real estate asset management firm headquartered in Chicago, Illinois. Formed in 2013 as a portfolio company of The Blackstone Group (NYSE: BX), LivCor specializes in hands-on asset management of multi-family properties throughout the U.S. In collaboration with its operating partners, LivCor oversees the management of its properties furthering a mission of maximizing return for investors while offering best in class service to residents.



Responsibilities

As Marketing Analyst, one is held accountable to, however not limited to, the following job functions :

  • Maintains and analyzes key metrics, to include; revenue predictors as they relate to lead/traffic sources, evaluation of cost per lead and traffic/conversion trends
  • Provides monthly financial reporting, assisting with the preparation of annual budgets and quarterly reforecasts, conducting and ad hoc analysis & reporting
  • Extracts, analyzes and reports on digital marketing performance though Google Analytics, Google AD words and other data site-crawl tools
  • Manages the Online Reputation Management analysis and reaction process for the national portfolio. This includes executive analysis reporting, process building and management
  • Monitors social media/feedback to track and provide guidance as it relates to reputation management
  • Oversees the Leasing performance process for the national portfolio including process building and reactions to performance
  • Retrieves and analyzes financial and operational data from Essbase, PBCS, Rentlytics, Yardi, YieldStar, OneSite, OneNote, Axiometrics, MPF, BLS and other commonly used LMS software used in multifamily
  • Maintains a relationship with operators and vendors that sets expectations while fostering collaborate partnerships
  • Accumulates data/reporting from third party software (CRM & LMS solutions) monthly
  • Supports the marketing team in updating and maintaining historical data as it pertains to advertising and sales performance for each asset, organized by various categories
  • Manages the monthly and quarterly reporting on portfolio-wide AD trends, sales conversions and market trends
  • Reviews market surveys weekly (for watch list properties and/or focus assets) - keeping note of important observations and trends
  • Monitors social media/feedback to track and provide guidance as it relates to reputation management
  • Assists LivCor marketing manager with property positioning and budget review, monitoring plan effectiveness and recommending advertising allocation
  • Some travel required. Travel would be oriented around portfolio visits of subject properties, comp visits and industry related conferences/knowledge acquisition opportunities
  • Divides time between planned projects and urgent matters. Expects new issues on a weekly basis and responds with energy, collaboration and speed
  • Excels in an environment with constant change. Adapts, performs and invites additional job responsibilities as LivCor develops
  • Contributes to the education and development of the marketing analyst team

The right candidate will be a marketing subject matter expert with experience in the following:

  • Strong analytical skills with a deep knowledge of and mastery of Excel and/or Google Analytics, Google ADwords and SEM with a desire to learn in areas with needed development
  • Digital marketing technologies, IP targeting, re-targeting, GEO fencing, email campaigns and digital nurturing campaigns
  • Reviewing marketing plans and overseeing the execution and assessment
  • Documenting processes
  • Solving problems and quantifying results
  • Working in a fast-paced environment with changing deadlines
  • Strong oral and written communication skills
  • Engaged and collaborative team player with high energy and strong analytical thinking


Qualifications

PREFERRED QUALIFICATIONS:

  • Bachelor's degree
  • A focus in analysis

REQUIRED QUALIFICATIONS:

  • Minimum of 3-5 years of experience in real estate marketing required
  • Candidate must be proficient in excel, online research, and knowledge of marketing plans
  • Candidate must have proven track record of providing high quality support and completing tasks