Chief of Engagement & Retention Marketing

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The California Lottery is looking for a strategic, creative, results-oriented marketing leader to help California become the #1 lottery in the United States.


The California Lottery is a multi-billion dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation.


In fiscal year 18/19, the California Lottery generated sales of approximately $7.4 billion with approximately $1.85 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus, and daily games such as Fantasy 5 and Hot Spot.


As part of the larger Sales & Marketing Division, the Engagement & Retention Marketing Program, also known as the Digital Marketing Program, is responsible for the Lottery’s owned digital platforms, including the public website and mobile app(s), email communication, social media platforms, SEO/SEM, loyalty programs and CRM activities.


The Chief, Engagement & Retention Marketing, leads the team responsible for driving customer engagement while building long-term brand value. This leader is responsible for thought leadership, strategy, design, operational management, analytics and performance of programs and initiatives aimed at customer experience, player retention, CRM, and loyalty management. This position is responsible for ensuring that the Lottery leverages its owned media and promotions to provide an experience that builds the Lottery brand, motivates users to play Lottery games, increases player loyalty and drives sales to generate incremental profits for public education. The Chief, Engagement & Retention Marketing, defines and delivers the vision, strategy and roadmap for the Lottery’s owned digital channels to reach and engage with California’s diverse adult population.


Please apply online at the CalCareers portal by answering the required Statement of Qualifications, and completing the State application in its entirety. No incomplete applications (or those submitted online anywhere other than CalCareers) will be considered.