Social Media Manager

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Our Corporate Communications department is seeking a Social Media Manager to join our growing team in our Worcester, MA offices. Leverage marketing and social media management skills to enhance The Hanover's social media presences, including social selling and interacting with agents and customers. Promote brand-focused interactive and engaging content, and expand opportunities for customer acquisition, growth and revenue. Work with Marketing team members to create innovative social media campaigns. This is a Full-time, Exempt role. Responsibilities: Provide overall direction and lead strategic planning efforts for social media and online reputation/customer service reviews Provide oversight for all social media channels and activities, ensuring that communications are coordinated with other corporate communications and marketing initiatives and in compliance with regulatory requirements Develop and execute social media advertising campaigns to help attract new customers and build our brand on social media Identify and manage all advertising opportunities across social media; coordinate advertising needs with business partners (i.e. HR and marketing) Create and manage annual social media editorial calendar Coordinate with business leaders, marketing, corporate communications and others to develop social advertising campaigns that support and or leverage other marketing efforts Develop Google AdWords strategy for the company that supports its online reputation strategy Partner to develop a strategy for growing our presence on social media, including recommendations for additional social channels (YouTube, Instagram, etc.), if appropriate Monitor and measure our impact on social media using tools such as Cision, HootSuite, Salesforce Social Studio, Google, Facebook Business Manager and other manual efforts Integrate and manage our online reputation program including our vendor relationships (Trustpilot and ReviewTrackers) and work with Director of Media Relations to create a thoughtful, strategic approach for generating better online reviews for the company Develop a comprehensive quarterly measurement reports to track our online reputation and social media engagement Monitor for negative complaints and reviews on social media and other online forums (Yelp, ConsumerAffairs.com, BBB, etc.) and help escalate them to our compliance team Stay connected and informed on the best practices for social media, implementing those that advance our social media agenda Maintain competitive intelligence for both online reviews and social media among our peers. Category: Marketing & Biz Dev , Keywords: Social Media Manager