Marketing Director

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Oakland, CA SG&A

Company Background

LQ Digital is a customer acquisition company with a simple goal: To help brands win more profitable customers digitally.

We provide digital media services to acquire customers and contact center service to ensure conversion and delivery. LQ works with large enterprises like USAA, McAfee, The Home Depot, Penny Mac and other leading B2C brands to basically run the entire end-to-end process of 'manufacturing' a new customer.

Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models. It's also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) models.

The company is $50M+ in revenue and is profitable. It's backed by private equity firm Housatonic Partners. LQ Digital is Headquartered in the East Bay, CA with offices in Austin, Texas; Riverside, CA; and Shelton, CT.

The Marketing Director will overall lead the definition and execution of our market awareness and pipeline generation activities that feed our Sales organization.

This Marketing Director position is new, and pivotal to our growth strategy in 2019. Ideally the right candidate would be located in near to our Oakland offices (San Francisco/Bay Area).

This position reports directly to the VP of Sales, Chris Erickson King.

Core Responsibilities

    • Building a marketing strategy to drive inbound and outbound lead generation (e.g. vertical prioritization and sizing, MQL / SQL funnel definition, channel & messaging strategies, etc.)
    • Outbound Demand Gen Marketing Campaign Creation & Execution
    • Leading the prioritization and building of campaigns targeting discrete market verticals
    • Building / executing email campaigns in Sales Automation solutions (e.g. Outreach)
    • Marketing Performance Reporting / Website Management
    • Lead campaign management and performance tracking in Sales Automation platform
    • Managing 3rd-party Relationships that Support Marketing
    • Website developer, copywriter, designer, and Google marketing relationship
    • Management of BDR Resource


Additional Responsibilities

    • Marketing Content Strategy: Build / execute content strategy plan that drives market awareness or aligns with outbound marketing campaigns, from developing content briefs all the way through publishing
    • Field Marketing Planning & Execution: Prioritize, organize and execute a series of field marketing events / conferences


Background + Experience

    • Marketing savvy, with an understanding of the digital growth challenges Marketing executives face
    • Prior experience with the pressure of 'owning' a pipeline target. This requires more than just experience designing programs. Requires experience building programs to meet a growth goal, and quantifying the impact
    • Hands-on experience working directly with Sales Executives and BDRs to define / refine pipeline generation programs
    • Proven track record of meeting sales pipeline quarterly growth goals
    • Experience with Salesforce and WordPress


PM19

Personal Characteristics

Truth

Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns. Leverages data to find the truth and demonstrate insights.

Hustle

This individual knows what hard work looks like and leads by example. A leader and a doer.

Pride

Is proud of the results delivered for clients and knows they are different than most teams. This is done without arrogance and in collaboration.

Ownership

Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner.

Curious

This individual is curious about the latest trends in digital marketing. We are looking for an incessant questioner, who is always looking for ways to improve a user experience.

Team Player

Works collaboratively across departments to turn ideas into action. Be a true team player with the ability to have fun!