Product Marketing Manager

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US-IL-Chicago | US-MA-Boston | US-NY-New York | US-WA-Seattle | US-CA-Los Angeles

Job ID 2
Category Marketing

The Product Marketing Manager will sit at the intersection of Leasing, Product, and Marketing, and responsible for developing positioning around the roadmap, and building a go-to-market strategy that drives brand equity, leasing value, and tenant retention.

EQ Office is dedicated to conceiving, designing, and delivering products and services that ultimately contribute to our customers success. This means evolving our own product offerings, and partnering with the best to develop new solutions to customer needs. In real estate, product often refers to physical assets - the properties, and transactional agreements - the lease. EQ Office manages diverse product types from the iconic Willis Tower to creative like 44 Wall Street and 350 North Orleans to lifestyle campuses like the Playa District, all designed around our customer's vision. We are bringing more flexible leasing options to an on-demand world. In addition, we are developing our service components, from tenant experience apps to concierge programs. Bottom line: we have a robust product roadmap ready to be finessed for the market.

EQ Office focuses on all aspects of owning, operating and managing office communities. While other real estate owners talk about square footage and floor plans, we focus on the experience-how space feels, activates, and performs. At EQ, we partner with business leaders to find, design, and manage balanced workspaces that inspire talent. We're proud to work hand-in-hand with organizations of all sizes (from Fortune 100 companies to emerging startups) to bring humanity back to the workplace.

For more information, visit us at: .

As the Product Marketing Manager, one is held accountable to, however not limited to, the following job functions:

Go To Market Strategy
  • Work closely with VP, Product on go-to-market plan with key stakeholders to ensure alignment
  • Build business cases for inclusion in the product roadmap
  • Provide ongoing market intelligence and competitive analysis
  • Develop all product messaging and positioning for the EQ Office Platform

Sales Enablement
  • Driving demand, adoption and overall success of a product
  • Train leasing/sales team on offerings
  • Create collateral including sales presentations, solution briefs, blog posts, and product videos
  • Support demand-gen campaigns with webinars, and content for nurture tracks
  • Work with third-party channels to amplify flex offering (Coeo, Truss, etc)
  • Expand web presence for EQ's product offering

Customer Success
  • Build and manage a voice of customer program, including surveys, NPS, CAB (Customer Advisory Board) program
  • Formalize feedback channels (close the loop)
  • Tell success stories - through case studies and testimonials

  • Superb project management skills
  • Consensus builder with collaborative approach possessing the ability to influence others without formal authority
  • Value an open, honest and transparent workplace and seek a curious, driven, professional capable of stretching her/himself and our team
  • Remarkable organization and communication skills with an ability to work through complex issues with thoughtful solutions
  • Manages self and others in an open honest and transparent manner
  • Self-aware, self-secure, go getter, who knows the value of a team
  • Act like an owner and have a passion for problem solving
  • Works inclusively within a diverse team
  • Actively builds and enables supportive relationships to create a successful, dynamic and fun team organization and culture
  • Helps mentor people and seeks out mentoring

  • 3-5 years marketing or customer service, preferable experience in product marketing and customer success
  • Previous history developing go-to-market strategies and product positioning preferred
  • Bachelor's degree in marketing required
  • Proficient in Microsoft Office, collaboration and project management tools (or ability to pick up new technology fast), conferencing tools