Cargill provides food, agriculture, financial and industrial products, and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 155,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.
1. Advertising & Social Media Relations Strategy (20%)
? Work with internal teams, including Species Marketing Managers, to plan and execute media strategies across all communications channels (print, digital, social) for US & globe.
? Work with Global Business Unit leaders and team members to coordinate regional and local media advertising, brand management, and communications.
? Maintain existing and grow new business relationships with key industry, business, and targeted consumer media, including digital media.
? Develop and maintain global media calendars and manage media budgeting and billing.
? Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
? Work with Marketing Communications Associate on social media strategy (LinkedIn & Facebook)
2. Public Relations Strategy (20%)
? Work with Species Managers and Commercial teams to develop, execute, and follow corporate and species-related public relations efforts for US and globe.
? Write, edit, and coordinate general editorial content, and manage distribution and follow-up of public relations efforts.
? Work with Cargill corporate on writing, editing news releases related to Diamond V
? Develop local media relations strategies, seeking placements in print and online media and managing related media inquiries and interview requests.
? Work with team members to seek out and secure opportunities and to position Diamond V in all related trade and industry mediums within trade and consumer-related media
? Leverage existing media relationships and cultivate new contacts within business and industry media
? Monitor, analyze and communicate PR results on a quarterly basis
? Maintain a keen understanding of industry trends affecting Diamond V clients and make appropriate recommendations regarding communication strategy surrounding them
3. Stakeholder Outreach (20%)
? Work with Director of Marketing, Cargill Corporate Affairs and internal teams to put an outreach effort around Diamond V's 4 Pillars: 1) Reduction of antibiotic use 2) Animal Health & Welfare 3) Sustainability 4) Pathogen reduction
? Prepare team members for speaking engagements related to 4 Pillars
? Prepare team members and engage in industry events related to 4 Pillars
? Evaluate Diamond V corporate branding vs. competition and evaluate how we can differentiate ourselves
? Lead collaboration and coordinate a brand refresh strategy for Diamond V to be implemented through the website, sales presentations, sales collateral, advertising, PR and trade shows.
? Socialize refresh concept throughout organization to gain buy-in from commercial teams and their distributors
? Refresh brand standards (look, feel, tone of voice, etc.) and conduct training webinar for organization
5. Internal Diamond V Communications (20%)
? Work with CHT Leaders on internal communications, including internal newsletters, internal podcasts and internal Town Halls
? Act as a liaison between Diamond V and Cargill, providing stories for internal and external Cargill Animal Nutrition to pick up
? Education - Bachelor's degree in marketing, communications, or journalism.
? Experience - Minimum 8-10 years in marketing communications, including public relations, media management, content generation, and digital/social media marketing, preferably in agriculture, food or health industries, or life sciences field.
? Communication skills - ability to communicate effectively in writing, in speech, and in individual and group settings with all staff and throughout all levels of the organization.
? Knowledge or experience in feed, food or health & nutrition
? Demonstrated ability to influence co-workers (without authority) while fostering strong working relationships
? Proven ability to complete projects and meet deadlines with appropriate direction
? Ability to work in a multi-cultural and multifaceted organization
? Ability to define and establish the customer-centric value proposition for the portfolio of products/services and customers by applying market and industry knowledge as well as commercial/business acumen.
? Represent the Company in a professional manner at industry activities
? Maintain the integrity of highly confidential business information
? Must be flexible in dealing with a wide variety of demands and changes in the scope of responsibilities of the position
? Masters degree in Marketing, Business or Communications preferred
? Multi-species knowledge a plus
? Experience and passion in feed additives or related agriculture industry
? 8+ years of experience in animal nutrition and health.Equal Opportunity Employer, including Disability/Veterans