PR Specialist/Media Relations Coordinator

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Job Description
As we continue to grow at rocket speed along with the industry, we are seeking to expand our team with a Public Relations Specialist who possess incredible energy and passion that will lead to positive press coverage for our franchise clients. We seek \"media hound\" candidates who understand the specific needs of reporters/producers/bloggers and their respective media outlets, and know how to design story angles involving our clients that meet those needs. The right candidates will also have a creative side and be able to think up PR-driven programs for our clients that help them to \"create news.\"
An average day on the job at our fast-paced agency entails a combination of pitching the media, writing and disseminating press materials and reporting results to clients and team members. Other activities include listening, participating and preparing for client phone meetings and brainstorming with team members to devise creative PR strategies.
Desired Skills and Experience
We seek to expand our staff with the most positive, energetic and talented communicators. The most qualified candidates for the Public Relations Specialist job at Franchise Elevator will possess the following:
Must be an effective, confident communicator willing to speak up at meetings (client or internal team meetings), ability to hold their own in conversations with all kinds of media
Must possess extremely proficient writing skills and have a firm grasp of AP style
Must consume the media on a daily basis and be up-to-speed on current events
Must understand various social media channels and how they are utilized for PR
Must be able to differentiate needs of print/broadcast/online media (bloggers, journalists & reviewers) and know how to approach them accordingly
Must have the willingness and ability to think beyond traditional PR tactics and strategies to design/execute innovative approaches
Must have a flexible schedule that may include \"non-traditional\" hours
Must work well in a team environment
Event planning experience desirable
Fundamental crisis communications knowledge a plus
Strong presentation skills a plus
Experience/Education
Bachelor's degree from four-year college or university
Some agency setting related experience and/or training preferred
Experience pitching local and national media preferred
**Please note that sending a Cover Letter along with your Resume is preferred.
About Franchise Elevator
When you join the Franchise Elevator team, you're not just working at another PR firm - you're becoming a part of the nation's powerful franchising industry. Because of our over two-decade history representing hundreds of restaurant, retail, fitness & wellness, home improvement, B2B and other franchised brands, we are looked upon as THE experts in the franchise industry for how to grow a brand through effective PR, social media and marketing. Our roster includes some of North America's largest, well-established franchised brands, as well as emerging brands and those in the mid-market range. No matter their size, segment or age, every Franchise Elevator client shares a single desire: positive exposure in the marketplace to move their brands forward. As competition in the franchise space increases, demand for our services will never wane.