A leading publisher of children's books and materials for library, classroom, and trade seeks an Email Marketing Specialist to join our Marketing team.
Capstone is a trusted children's publisher and interactive content producer rooted in education. Capstone creates fun learning experiences to support literacy in a variety of digital, print, and blended media formats for school libraries, classrooms, and homes including the award-winning PebbleGo research database for elementary schools. Capstone is passionate about inclusivity, equity, and accessibility in support of all kids.
As an Email Marketing Specialist, you are integral to the success of our marketing efforts. Your planning and communication skills and data analysis lead the way in deploying 100,000+ emails weekly. Your can-do attitude, knowledge of best practices, and commitment to continuous learning play an important role in aiding the organization in the continuing adoption of email marketing tools and strategy. The role involves campaign development, email creation and coordination, lead generation and nurturing programs, as well as administration of marketing automation and our loyalty program. You will also have opportunities to support the organization with general marketing activities.
The ideal candidate will have a Bachelor's degree in Communications, Marketing, Business or related field and 1-2 years of email marketing experience. Hands-on experience working with marketing automation platforms such as Hubspot, Marketo, and Pardot are preferred (Pardot highly preferred, Pardot Certification beneficial but not required).
We offer excellent benefits including medical, dental, vision, paid time off, paid holidays, disability insurance, life insurance, 401k with company match, and a rewarding work environment. Our wages are competitive; we offer training; and the opportunity to thrive in a growing business.
Affirmative Action and Equal Opportunity Employer Pre-Employment Drug Screen and Background Check Required