Sr. Marketing Associate

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Location: Bethesda, MD

Sr. Marketing Associate

Bethesda, MD

We're looking for an experienced Senior Marketing Associate to join our team in Bethesda, MD. We are looking for a high level of creative thinking and project management skills and a talent for building and managing new partnerships. The Senior Marketing Associate will need to create lead generation and acquisition campaigns, working with every department in the company and multiple contacts within our stores, making this position a great opportunity to learn many aspects of the business while putting your experience to work. You will have a passion for retail, campaign management, partnership marketing experience, wedding industry knowledge, and an imagination to bring visions to life. You will report to the Manager of New Customer Acquisition.



You will
  • Lead business development surrounding weddings, and support B2B marketing and third-party gift card programs and other ad-hoc partnership campaigns as they arise
  • Support lead generation and new customer acquisition marketing campaigns
  • Drive sales and traffic from multiple local and national wedding/bridal events, wedding industry-related campaigns and partnerships
  • Manage both directly and indirectly the teams and processes for multiple marketing campaigns
  • Help create new campaign ideas for use across the company, and in specific market/consumer combinations
  • Support building a culture of execution and consumer-focus in the marketing department and beyond
  • Promote the use of new technologies and techniques internally (in the direct team and across the stores) and externally (with suppliers and partners)
  • Manage vendor and marketing partners, and initiate partnerships with new vendors



You will come with

  • BS/BA degree, advanced degree in a business or marketing field preferred
  • 3+ years of combined marketing experience with a focus on customer acquisition/lead generation, partnership marketing, and campaign execution.
  • The ability to establish clear, measurable strategies specifically as it relates to building multiple large-scale creative partnerships and co-branded marketing campaigns
  • Experience understanding priorities, driving positive results against specified goals, building and following a budget, and balancing concurrent campaigns and projects
  • An understanding of customer segment needs and experience developing strategies that acquire customers in a targeted audience


We offer
  • Paid Time Off (PTO)
  • Generous store discounts
  • Health care plans (medical, prescription, dental, vision)
  • 401(k), HSA, FSA, Pre-tax commuter benefits
  • Disability & life insurance coverage
  • Paid parental leave
  • College tuition assistance
  • Career development & product training
  • Consumer classes
  • & More!

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at !

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.