Digital Marketing/SEO SEM Specialist

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Company Overview: Ameex Technologies is a digital transformation and delivery partner helping clients, design, build and deploy next generation, deeply integrated solutions. We bring together content, commerce and technology to deliver an omni-channel experience to our clients. Our industry knowledge combined with our deep expertise in leveraging standardized processes, automation, data-driven analytics and artificial intelligence/machine learning allows us to deliver personalized experience across different platforms. Our flexible and cost-effective engagement models (project, FTE or outcome driven) are bound to deliver high quality, highly scalable and on-time solutions that accelerate growth in the dynamically changing business environment. Title: Digital Marketing/SEO SEM Specialist Location: Schaumburg, IL FULL TIME Job Description: You'll be responsible for developing, initiating, creating and executing short-term & long-term digital marketing plans & campaigns, as well as, spearheading digital advertising and designing the marketing solutions for Ameex's clients. The focus will be on the promotion of products and services through digital channels. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing the digital revenue. You will be tech-savvy and intuitive with great ideas to reinforce Ameex's clients marketing campaigns. Roles & Responsibilities: Assist in the formulation of strategies to build a lasting digital engagement/connection with consumers & businesses for B2C & B2B verticals Should have a very good understanding of digital strategies involved in B2C & B2B marketing Should have worked on strategies to Map and Orchestrate Customer Journeys to Optimize sales funnels thru Google Analytics 360, Google Optimize or Optimizely, visualizing via Google Data studio or BI solutions. Should have good understanding of how Personalized web & email experience (using AI/ML) works for improving Brand experience for the consumers Develop a traffic plan for owned and earned media platforms and create goals and KPIs Analyze key metrics that unit our client's website, mobile and social traffic and should know how to orchestrate it. Work with the content team to provide creative ideas for content marketing and update website Develop, evaluate and oversee the implementation of A/B testing protocols and procedures Plan, monitor and manage the ongoing brand presence on social media (Twitter, Facebook etc.) thru social media listening tools Launch optimized digital adverts spend through Google AdWords, Bing, Facebook etc. to increase company/brand awareness and ROI Be actively involved in SEO efforts (text keyword search, voice search, image optimization etc.) Should have a very good understanding in working with various campaign management solutions in planning and executing the web and email campaigns (Marketo, Hubspot, Eloqua etc..) Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Tag Manager, WebTrends, Tableau etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and 3rd party solution vendors Generate monthly reports on our marketing campaign's performance Partner with advertising and media specialists to increase marketing results Skills Required: Bachelor's Degree in Marketing or related field required. 5+ years' experience in B2C & B2B digital marketing and advertising. Hands-on experience in working with Google Marketing tools (GCP, GMP), Account Based Marketing tools, Salesforce marketing platform is a big advantage. Excellent grasp of social media and website metrics and best practices. Demonstrable experience with email marketing, lead generation and SEO. Advanced knowledge of Java scripts, HTML and CSS editing is a big plus. Suitable candidates can APPLY for this job.