Senior Product Marketing Analyst

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Location: US-VA-Arlington
Job ID: 2
# of Openings: 1
Category: Marketing, Design and Communications

Position Sumary

ARC is searching for a Senior Product Marketing Analyst to join our team in Arlington, VA. As a Senior Product Marketing Analyst, you will be responsible for the creation and management of materials describing a product's value proposition, positioning, target market, and differentiating features relative to both, other ARC products, as well as competitors'. You will conduct primary and secondary research to understand our industry and customers in order to define market segments and estimate market size for potential products. You will also assist in the development, design, distribution and analysis of customer and industry surveys.

This is a critical role that requires strong interaction and collaboration with Product Management, Data Strategy, Marketing and Customer Success. You will both lead initiatives, as well as support those led by peers. Additionally, you will perform customer engagement activities such as ARC's customer advocacy/reference program and win/loss research.

You will be based at our metro-accessible headquarters in Arlington, VA.

Come innovate with us!

What You'll Get to Do:
  • Conduct internal and external research to define customer needs, markets, in support of existing or new products under development. Provide informational insights regarding customers, markets, and competitors to measure performance and support product development.
  • Complete competitive and customer research to evaluate competitiveness and product positioning / messaging.
  • Create reports for Management summarizing research findings and recommend next steps. Next steps may include working with Marketing to develop launch campaign.
  • Communicate regularly with customers to complete research including NPS calls, Won / Loss, customer needs / preferences, as well as customer satisfaction outreach
  • Own development of product positioning documents, value propositions, buyer / user personas customer surveys, among others. Coordinate with Marketing, Product Management to develop product marketing plans, go to market strategies and product development (feature / functionality)
  • Lead customer engagement efforts with goal of capturing customer interest and needs, product attractiveness / feasibility and testimonials across product portfolio. This will entail meeting or interviewing key executives at our agency, carrier, or other partners

You'll Bring These Qualifications:
  • Bachelor's degree in Marketing or related field
  • 3+ years of product marketing experience with a focus on product management and market research

What We Can Offer You:
  • Our team is motivated, creative, collaborative and solutions-oriented. We think big, we embrace challenges, and we explore new ideas to lead the way for the travel industry.
  • Our employees value the flexibility at ARC that allows them to truly balance their professional lives and personal lives.
  • We offer a highly competitive, progressive benefits package and hands-on learning and development opportunities.
  • For more than half a century, ARC has been a trusted provider of settlement services, settling more than $86 billion in transactions between airlines and travel agencies each year.

EOE M/F/D/V Females and Minorities Encouraged to Apply