Digital Media Planner

The Tombras Group, a 300+ person, full-service, national advertising agency is seeking a Digital Media Planner to join the Digital Media Team. 

You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune.  Tombras was recently named one of Ad Age’s 2019 A-List Agencies to Watch.

The Digital Media Planner is responsible for executing all day-to-day digital media planning, buying and campaign management associated with assigned accounts. 

The Digital Media Planner provides media planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful vendor, client and cross-department relationships. S/he prepares media plans and other deliverables, and executes media plan implementation. 


  • Develop strategically solid media recommendations with supporting rationale 
  • Develop and execute media plans 
  • Manage buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance 
  • Assist in analysis of research to develop strategies and tactics 
  • Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process 
  • Manage day-to-day plan changes and maintenance of media plans 
  • Respond to competitive requests 
  • Research and compile competitive data 
  • Oversee and train junior staff to develop core competencies 
  • Other responsibilities as assigned 
  • Ability to work in a team environment that promotes collaboration 
  • Strong customer service skills 
  •  Ability to communicate effectively at all levels 
  • Ability to work successfully within a team as well as independently 
  • Establish and maintain effective relationships interdepartmentally as well as with those outside the team 


  • 2+ years of agency experience specific to digital media planning/buying
  • Experience with DFA or other ad server required
  • Advanced knowledge of digital media including Mobile, Video, Programmatic, OTT, etc
  • Cursory knowledge of all aspects of Digital Media, including Search, Social, SEO, etc.  
  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements 
  • Advanced Excel skills, intermediate PowerPoint and Microsoft Word skills 
  • MediaTools/Workhorse knowledge preferred but not required
  • Strong quantitative and analytical skills 
  • Solid understanding of mathematical concepts 
  • Detail-oriented with exceptional critical thinking and problem-solving abilities 
  • Ability to prioritize and multi-task, work successfully with teams, and work under pressure 
  • Strong communication, project management and time management skills 
  • BA/BS Marketing or equivalent work experience


The Tombras Group offers a great work environment, competitive salaries and a full range of benefits including health, dental, vision, life and disability insurance, 401(k) and more.