Strategy Director

Strategy at CP+B is about contributing every day to creative work that leaves a mark on culture. We are a collection of broad-brained thinkers from a diverse array of backgrounds who come together to serve the shared agency mission of solving the world’s toughest communications problems with the most quantifiably potent creative assets. To do that, it really boils down to two things:

  • Making the work better
  • Changing how people (clients, creative, consumers) think

By partnering with resources across the department and throughout the agency, Strategy plays a crucial role in the development, creation and execution of creative ideas. We search, find, distill, second-guess and turn information into unexpected insights for ourselves, our brands and our teams. It’s not just about delivering briefs and disappearing – Strategy’s job is to take ownership of ideas as much as anyone else in the agency to do whatever it takes to help make them better.

Brief Summary of the Position:

The Strategy Director is the strategic leader and keeper of the vision, brand purpose and Strategy team for a single major client relationship (or 2-3 smaller ones). They are acknowledged as experts in business, brand and communications strategy by client, creative and account alike. They demonstrate deep knowledge and perspective, always bringing new and inspiring ideas to the table and driving interest and enthusiasm across the agency. They are as responsible for crafting and selling great work as their creative partners and are expected to create relationships internally and externally that allow the work to be fearless. In short, they focus on building the future of their account(s) – aligning clients and creative with the long-term brand ambition and keeping teams on the path toward achieving it.  

Core Competencies:

  • Proven strategic leader across all points of the client business
  • Day-to-day trusted partner to creatives and clients
  • Makes the work better by clarifying and amplifying big creative ideas
  • Understands business problems and transforms them into creative opportunities
  • Expert writing, presentation skills and presence that leaves a room wanting more
  • Analytical chops that allow them to see things in data and research that others can’t, helping make decisions and provocations about client business
  • Managing a team of Strategists and other cross-functional teams across multiple disciplines including: social sciences, analytics, ethnographic research, traditional account planning, comms planning and business strategy

Essential Duties/Responsibilities:

Successful candidates will demonstrate proven success in the following areas:

  • Research & Insights
    • Demonstrate a far-reaching command over the 4C’s: Culture, Consumer, Category and Core Equities of any business.
      • Quickly outline simple hypotheses to be tested via quantitative and qualitative research.
    • Turn reams of data, insights and information into a clear, compelling story that outlines the problem, opportunity and strategic approach.
    • Able to craft and collaborate on creative briefs that provide a unique point of view and an unexpected jumping off point for creative development.
      • Versed in helping explore fertile creative territories with creative leaders prior to briefing teams.
    • Contribute to qualitative and quantitative creative testing, ensuring insights are clear and the work is optimized without losing its soul.
      • Partner with senior clients through the research and testing processes to ensure the insights are clear and constructive.
  • Business & Brand Strategy
    • Able to command a room and lead workshops with senior level clients, guiding conversations about their business, brand and category.
    • Work together with creative and account leaders to maximize the impact the work can have on the brand, the business, consumers and culture.
    • Develop and implement brand strategy tools to outline and clarify positioning, purpose, brand architecture and communication strategies.
    • Set business/brand objectives to measure our work; ensure we have the information needed to evaluate effectiveness.  
    • Serve as the steward for the brand in all internal and external meetings, providing consistency and a clear voice to measure work against.
    • Analyze client data, reframe client problems and offer new solutions based on frameworks, analogies and experience that opens them up to new points of view.
  • Communications Planning & Integration
    • Work across departments to organize, extend and connect creative ideas into campaign ecosystems that accomplish the intended business goals.
    • Map the objectives, target audience(s) and measurement tactics of any campaign to ensure our work will accomplish those metrics.
    • Understanding of and fluency in digital strategy, cross-platform campaign planning and modern tools, trends and technologies.
    • Partner with Social Media, UX, Media & Analytics team to find new ways of inspiring great work and connecting KPIs to business results.

Requirements & Qualifications:

  • 10+ years in and around advertising, brand strategy or other relevant industries
  • Experienced in driving great work at a creatively-led agency
  • Expert in crafting unexpected strategies that creatives actually use and clients actually buy (please submit writing samples)
  • Proven experience building cross-platform communication strategies
  • Broad range of experience on world-class brands
  • Experience managing and mentoring junior teams
  • Comfort working on 2-3 brands at any given time
  • Willing to pitch in or lead new business efforts as necessary