Director, Analytics

Director, Analytics

The Analytics Director will lead major Advanced Analytics engagements with marquee 360i clients, focusing on transforming data, analysis and reporting into insights, recommendations, and results. The ideal candidate will go beyond reporting to peel away the layers of data and suggest constructive marketing test, advanced analytics engagements, consumer deep dives, and competitive opportunities to improve business performance on a regular basis.

 

Collaboration is at the core of our business success and the Analytics Director will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams. First, to work with clients to better understand their business objectives, KPIs and formulate an actionable measurement plans. Then, to guide the creation of insights and recommendations, powered by our 360i Advanced Analytics tool kit, to relay channel and tactic specific optimization opportunities.

 

Work closely with clients to identify business needs and analytics opportunities, scoping customized analyses to drive marketing and business performance.

  • Utilize general business knowledge to understand marketing, pricing, operational, competitive challenges and opportunities
  • Delve into marketing plans, partners, and vendors to improve measurement framework and tracking implementation
  • Outline the benefits and tradeoffs of Digital Attribution, Marketing Mix Modeling, and other measurement and optimization techniques
  • Solve marketing problems by understanding the roles of Machine Learning, Algorithms and Statistical Modeling
  • Responsible for business development strategies, including targeting key clients; involvement in key new business development pitch initiatives
  • Ensures that Analytics teams are leading and bringing new ideas to the client

 

Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources

  • Utilize understanding of SQL to more efficiently organize and manage data warehousing
  • Access sources including Google Analytics, Omniture, Google Ad Words, Kenshoo, Marin and DFA to create customized reports and data pulls
  • Utilize SQL Scripts, APIs, and Excel Macros to dynamically update reports

 

Improve the quality of reporting by creating easy to follow weekly or monthly dashboards that key stakeholders will utilize on a regular basis to make informed business decisions

  • Utilize Excel, Datorama and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics

 

Increase Marketing ROIs by helping to improve brand and channel specific performance

  • Increase Search performance by optimizing across Campaigns and Tactics
  • Increase Digital performance across Channels (Video, Banner, Programmatic, etc.), Campaigns, Audiences, Tactics, and Platform

 

Leads a team and fosters an environment which leads to best in class results

  • Accountable for leading and inspiring the Analytics team to deliver amazing work
  • Responsible for nurturing office culture and integration with other offices
  • Mentors and coaches on an ongoing basis to identify personal career objectives, and provide appropriate development opportunities based on individual needs

 

Desired Skills and Experience:

 

  • You must have 10+ years relevant Media or Analytics experience to be considered
  • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Possesses understanding of digital planning and buying, with a focus on standard media metrics
  • Deep understanding of statistical concepts and techniques and ability to execute analytics projects in open source tools (i.e. media/marketing mix models, segmentation models, forecasting and optimization analysis)
  • Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
  • Strong organizational skills, with the ability to aggregate information and data from multiple sources
  • Demonstrates understanding of digital tagging, tracking, QA, and maintenance
  • Expertise in SQL, manipulating large data tables and creating custom queries
  • Proficiency in Microsoft Excel and PowerPoint is required