Marketing Manager

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Overview

The Marketing Manager serves as the Senior Marketing Writer and is responsible for managing the organization's marketing strategies, marketing communications, and public relations activities including promotion and community education. This position oversees the daily operations and workflow of the Marketing Department including supervision of the Marketing Coordinator and the Digital Communications Coordinator. The Marketing Manager also supervises the Mental Health First Aid program including the MHFA Coordinator and the implementation of the MHFA plan.

Responsibilities

Marketing, Communications and Public Relations

* Create and write marketing content and campaigns with a clear call-to-action that excites, persuades and inspires targeted prospects
* Develop a wide range of communications to customers, healthcare policy makers, and other shareholders including writing/editing sales collateral, scripts, newsletters, articles, ads, and direct mail
* Manages marketing campaigns that target outreach to specific populations such as faith-based organizations, primary care practices, etc.
* Responsible for managing :
* a comprehensive marketing, communications and public relations program that will enhance the Organization's image and position within the marketplace and the general public, and facilitate internal and external communications; and,
* all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition
* Ensure articulation of Organization's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.

* Manages the design, production and distribution of all Organization publications.

Planning and budgeting

* Develop, implement and monitor systems and procedures necessary to the smooth day to day operation of the marketing/communications/public relations function.

Writing

* Serve as lead writer and copy editor for marketing department.
* Research, write, repurpose and edit copy for a wide variety of communications pieces, including news releases, contributed articles, fact sheets, newsletters, brochures, marketing collateral, advertising, website copy, public relations, presentations, advertorials, and reports.
* Assist with providing multimedia content for agency and client social media activities, including: Facebook, Twitter, YouTube and LinkedIn.

Other

* Assist Marketing Director with developing strategic direction for department.
* Participate in Communications, Development and Marketing Department team meetings.
* Exhibit enthusiasm, courtesy, adaptability, flexibility and spirit of cooperation in the work environment.
* Maintain effective interpersonal relations with consumers, peers, subordinates, upper management, visitors and the general public.
* Effectively respond (within a maximum of a 24-hour time frame) to donor, client/ consumer needs and problems, initiates and maintains positive interactions, timely response to phone calls, email and other requests.
* Demonstrates a willingness and ability to work nights and weekends as necessary
* Must have reliable transportation to attend meetings and events
* Other duties/projects as assigned

Note: Employees are held accountable for all duties of this job. This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.

Qualifications

Required:

* Great writer, excellent written and verbal skills.
* Ease in public, diplomacy, strong communication and interpersonal skills.
* Creativity and brand vision.
* Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
* Experience managing budgets, and hiring, training, developing, supervising and appraising personnel.
* Experience overseeing the design and production of print materials and publications.
* Working knowledge of Microsoft Office Suite programs such as Word, Excel, Power Point,
* Outlook and Publisher is a must; experience with Adobe Creative Suite software is a plus.
* Experience in nonprofit, healthcare and or public education.

Other:

* Minimum of 5 years' experience in marketing, communications or public relations with demonstrated success, preferably in the healthcare sector.
* Bachelor's degree in journalism, communications, marketing, and/or public relations preferred. Graduate degree in a related field is desirable.
* Experience being extremely organized and detail-oriented with strong project and time management skills