Digital Marketing Strategist

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Overview
We are looking for an experienced digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness for Plaid Swan and our clients.

If you're a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with multiple industries and clients.
Ultimately, you should be able to effectively connect brands with online customers.

Tasks
Set digital marketing strategies using all necessary tools (e.g. website, emails, SEO/SEM, online directories, social media and blogs).Research products, services and current strategies to identify new opportunities.Analyze web traffic metrics and suggest solutions to boost web presence.Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.Build strong client relationships through social media interaction.Keep up-to-date with our audience's preferences and proactively suggest new campaigns.Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.Identify advertising needs.Establish best practices in digital marketing.Stay up-to-date with digital technologies developments.

Minimum Experience
Proven work experience as a Digital marketing strategist or Digital marketing managerDemonstrable experience with SEO/SEMExperience implementing and optimizing Google Adwords campaignsSolid knowledge of web analytics tools like Google AnalyticsHands on experience with online marketing tools and practicesFamiliarity with web design and HTMLExcellent verbal and written communication skillsStrong analytical and project management skillsBachelors degree in Marketing, Advertising or relevant field Category: Marketing & Biz Dev