VP, Media Planning & Brand Strategy

The role of the VP, Media Planning & Brand Strategy is to guide the Brand Strategy team in delivering industry-leading service in all key areas, including: marketing, consumer and channel insights, creative and effective channel planning, buy implementation and analysis, and account stewardship. The VP will use their knowledge of traditional and emerging media platforms and strategies to ensure a comprehensive marketing approach to plan development. They will ensure best practices are developed and implemented across all areas. They will build and maintain relationships based on trust across all appropriate client levels, media partners, partner agencies, and between agency departments. He/she will oversee the professional growth of the team through balanced project management, and the effective use of HMI tools and resources. The VP will also serve an advocate for the agency and their clients’ brands within the industry.


Main Duties and Responsibilities

40% - Client Relations

20% - Team Development

30% - Strategic Leadership

10% - Stewardship

  • Advance the client relationship by maintaining positive rapport and champions trust
  • Lead Brand Strategy team’s understanding of client’s business and uncovering of motivations/needs
  • Collaborate with Managing Director on strategic marketing approach, guiding translation of client goals to the Brand Strategy team, activation teams and media partners
  • Seek new media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
  • Tap into HMI resources/tools and collaborate with partner agencies to offer clients holistic business solutions
  • Manage professional team growth by instilling media principles, administering performance reviews, and guiding development of deliverables
  • Develop internal and external processes and cadence for streamlined and timely work flow
  • Oversee client contracts and staffing needs

Supervisory Responsibilities

  • Overseeing all members of the Brand Team to ensure consistent and high quality client deliverables
  • Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well versed with knowledge of the client’s business
  • Manage performance reviews, coaching to maximize success, setting goals for career development
  • Lead interview process for new candidates

Knowledge and Skills Required

  • Minimum 12 years of experience developing strategic media recommendations across digital and traditional channels
  • Experience with rapid planning /executions cycles 
  • Strong Leadership skills and experience developing a team of media professionals
  • Experience in a client relationship management role
  • Familiar with marketing principles and problem solving and analytics
  • Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)
  • Excellent written and verbal communication skills