Manager Digital Marketing

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Manager Digital Marketing Brand: Chico's

Category: Fashion Marketing


11215 Metro Parkway, Fort Myers, FL

Employment Type: Full Time Regular


This position leads digital marketing programs and initiatives and serves as a strategic partner to the brand teams. The primary focus is driving revenue online and into stores through digital marketing and paid media programs. This position is a key contributor to the success of our fast-growing digital business and the evolution of our online presence in the e-commerce marketing space.


* Ensures campaigns are optimized and delivering against revenue and return on investment (ROI) targets.
* Manages paid social programs in-line with our overall social media strategy.
* Develops plans to grow and expand our paid search and Product Listing Ad campaign.
* Ensures flawless execution of new product and keyword launches, maintenance of search landing pages, ad copy, tracking test strategy and optimization.
* Oversees development of display program strategies and analysis, all within our overall cross-channel marketing framework.
* Manages various aspects of the Affiliate Marketing program; monitors affiliate activity, analyzes performance, identifies areas of improvement, and recommends ways to increase affiliate-generated revenues.
* Develops and executes search engine optimization (SEO) strategy and monitors SEO results to ensure maximum visibility and exposure across all engines.
* Develops digital media buys that are in line with the organizations financial plans and requirements.
* Researches new technologies that can be integrated into marketing strategies in support of direct response and brand marketing.
* Partners with cross-functional teams to recommend new content for websites to drive productivity.
* Manages and develops relationships with external vendors.
* Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.


* Bachelor's degree in Marketing or a related field
* 5+ years of experience in Pay-Per-Click (PPC), SEO, Display advertising, PLAs, and managing affiliate programs
* Deep knowledge of online marketing as well as a working knowledge of current and emerging trends and technologies
* Knowledge of best practices in online marketing and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
* Strong written and verbal communication and analytical skills
* Excellent time and project management skills
* Creativity, teamwork and strong attention to detail
* Working knowledge of Omniture
* Strong analytical skills to optimize our search marketing campaigns for maximum efficiency and effectiveness


* Experience working for consumer e-commerce brands with similar conversion models