Media Buyer

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About Us
Creative Thinkers, Data Geeks & Digital
Experts - Location3 is a digital marketing agency that delivers
enterprise-level strategy with local market activation. Founded in
1999 and located in the heart of Denver, Location3 has a staff of
60+ full-time employees who develop and execute digital marketing
strategies for global, national and local brands. More than half of
Location3's client base has worked with the agency for at least
three years, as Location3 improves the digital performance of every
client partners in industries such as Travel & Hospitality,
Education, Healthcare, Restaurants, Retail, Financial Services,
Telecomm, Franchise Systems and more.

Why Us?
Location3 is looking for passionate
people who want to work with a performance-driven company. We
emphasize working hard to bring our clients the results they seek
and celebrating those wins together in a positive and fun work
environment. We believe collaboration is key to driving outcomes,
and our open office environment contributes to that goal. We also
believe that bonding is equally important, and our company golf
day, ski day, and monthly town hall happy hours work to create
synergy among colleagues and teams. On top of working and playing
hard together, we also offer a very competitive benefits package,
complete with medical, dental, vision, 401K and a deeply discounted
gym membership.

Position Summary
Location3 is searching for a Media
Buyer to join our Planning and Strategy team. The ideal candidate
will have a solid understanding of how to set up and continually
optimize media campaigns using key performance indicators. The
Media Buyer will work closely with the Director of Paid Media for
the execution and success of media campaigns for assigned clients.
The Media Buyer will possess an understanding of how paid media
tactics align with client objectives across branding and direct
response initiatives.
Essential
Functions:

Set up, optimize, and manage digital media
buys as well as other projects to guarantee performance as well as
ensure deliverables are client ready
Set up and optimize campaigns using KPI's to
drive business results and performance
Conduct reporting and campaign set-up with
strong attention to detail
Communicate campaign performance, both written
and verbally
Knowledge and expertise in programmatic
buying, paid social, audience creation, campaign management and
optimization
Manage campaign budgets, pacing, and inventory
switches
Multitask and work autonomously on assigned
client projects to meet all deadlines
Present client facing communications as well
as educational overviews to digital and non-digital
stakeholders
Critically analyze and process data in
order to effectively communicate findings in verbal and written
form
Evaluate the ability of data sources,
inventory and media platforms to create competitive
advantage
Oversee flawless execution of direct
campaign management using self-serve tools
Understand and convert campaign performance
optimizations into digestible insights
Provide client deliverables as well as manage
approvals, budgets, and vendor invoice reconciliation
Track and analyze campaign performance against
client business objectives and KPI's, and deliver recommendations
and optimizations to improve performance
Develop key insights and address implications
based on data that is presented to clients using a storytelling
reporting format
Possess solid understanding of the brands,
media channels and the flow of the agency
Deep understanding of media programs, such as
Campaign Manager (previously Doubleclick Campaign Manager), as well
as programmatic buying platforms such as Bid Manager, Trade Desk,
and Facebook Business Manager

Requirements:

Digital campaign set
up and management experience
Understanding of
audience segmentation and targeting tactics
Experience buying programmatic display and
paid social
In-depth knowledge
and experience using Facebook Business and Ad Managers
Deep understanding
and experience with all Facebook products and campaign
types
2-4 years of hands-on experience in media
buying
2+ years of hands-on
experience with digital ad trafficking through third party ad
server and monitoring brand safety and viewability verification, as
well as cross-channel attribution
Previous experience
trafficking digital media campaigns
Experience with
programmatic buying platforms, preferred
Experience using
media planning and buying tools
Solid interpersonal
and teamwork abilities - collaboration is a critical
requirement
Strong analytical
abilities, including drawing insights from client or media reported
trends
Excellent attention
to detail
Excellent verbal &
written communication skills
Ability to work under
pressure and meet deadlines
Independent, passionate and active problem
solver
Ability to analyze large sets of
data
Possess self-motivation and initiative to
successfully perform all tasks
Ability to handle multiple projects at once
and to manage shifting priorities on day-to-day
workload
Ability to balance long-term thinking with
short-term results
Strategic and critical thinker