Social Media Coordinator

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The Social Media Coordinator is responsible for supporting project management and execution of College social media campaigns. The Social Media Coordinator will manage the College's primary social media platforms on a day-to-day basis and will collaborate with divisional and other colleagues to develop and maintain a comprehensive social media strategy. Develop, implement and maintain a social media plan for Berea College to achieve its philanthropic, alumni relations, and marketing goals.Remain current on trends in social media in order to promote understanding of Berea College and engage prospective donors in the mission of the College.Provide project management for internal as well as client initiatives related to social media campaigns.Post timely information and messages on the College's social media sites to achieve and support key priorities.Monitor and contribute to external community social media sites to maintain and enhance the positive image of Berea College.Collaborate with departments to help understand best practices in social media marketing and determine their communication priorities.Supports other communication initiatives in partnership with the Media Relations Manager, including emergency communicationsHire, train, and directly supervise students on the Social Media teamServe as department student labor payroll supervisorCollaborate with Development to create fundraising initiatives via email and digital adsServe as the co-director of the College's annual Giving Day event Category: Marketing & Biz Dev , Keywords: Digital Media Specialist