Director of Marketing & College Relations

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Reporting to the President, the Director of Marketing &
College Relations must bring creativity, possess high ethical
standards and provide administrative oversight over marketing,
advertising, media & web, & college relations functions.
This individual must work collegially within a shared governance
structure with faculty and staff to promote a climate of student
success in an institution which has experienced considerable
growth, innovation and change. Serving as a key member of senior
leadership, the Director provides support to the President in the
oversight of all aspects of the College's marketing efforts to
develop, implement, evaluate and refine a comprehensive marketing
& college relations campaign. The Director assures that the
brand image and culture of Rhodes State is identified and
effectively communicated, is consistent in all publications, and
the presentation in advertising, publications and the website are
relevant, accurate and engaging. The functional areas reporting to
the Director are multi-media productions, college relations,
graphic design & web design.
The Office of the Director of Marketing & College Relations
supports the Office of the President. The Director is
specifically responsible to:

Provide leadership, vision and energy for the strategic
development and oversight of comprehensive marketing and media
relations plans and products for the College and its various
divisions;
Work collaboratively with the President and the Executive Team
to ensure that all marketing functions are aligned with the
College's mission, vision and strategic priorities;
Support the institution's strategic plan, manage its
reputation, and monitor and advise College leadership on public
issues most likely to affect its future;
Plan, develop, direct and administer the College's marketing
activities through an integrated approach of internal and external
communication, media relations, media buying, social media,
advertising production, graphic design, and the website;
Assist with all phases of planning & preparation for
various events and serve on appropriate College and community
committees;
Work to maintain a media relations program, and assist with
preparing the College for local, regional and national media
opportunities;
Coordinate the assessments of internal and external publics to
determine the effectiveness of the College's marketing programs and
activities;
Develop and manage annual budgets for the reporting units and
perform periodic cost and productivity analyses and the overall
assessment of the unit;
Oversee the use of the College's name and brand and develop
policies and standards to build equity and enhance the image of the
College;
Work with internal constituencies in delivering key messages
and communication strategies;
Serve as a primary writer for publications, marketing &
promotional materials and direct ongoing and targeted outreach
programs for students and other constituents;
Identify opportunities to enhance the College's relationship
with its internal and external markets & constituents;
Assist with the development and implementation of crisis &
emergency communication policies & strategies;
Other duties as assigned.

MAJOR WORK QUALIFICATIONS:
A bachelor's degree in marketing, media and or public relations,
or closely related field is required, master's degree is strongly
preferred. Must have a minimum of seven years demonstrated
successful experience leading marketing efforts, including
progressive supervisory experience. Must have a knowledge of social
media, marketing, advertising and media relations. Must possess
strong communications leadership, organizational, planning and
analytical skills and demonstrate ability to solve problems and
work as a team player. Must have documented creativity in
developing and executing innovative strategies for growth that
drive the institutional market position and revenues. Must have
experience in brand development and management, and a comfort level
with new and emerging social media technologies. Must have ability
to develop, implement, and evaluate public opinion and related data
collection vehicles. Must be able to multi-task and have experience
fostering a collaborative, diverse and proactive team environment.
Must be able to adapt to change & work nontraditional hours as
needed. Proficient in Microsoft Office (Word, Excel, PowerPoint)
and knowledge of Adobe Creative Suite Programs (Photoshop &
InDesign); Adobe Dreamweaver & Illustrator is a plus.
Experience working in an academic setting is preferred.
SALARY:
Commensurate with academic preparation and experience, plus the
full benefits package.
APPLICATION:
Submit materials electronically to the Office for Human
Resources, Rhodes State College. Review of applications will begin
immediately and continue until the position is filled. Applications
must include a letter of interest outlining background and
qualifications, all unofficial transcripts, a resume and the names,
email addresses and telephone numbers (work and home/cell) of at
least seven professional references. References are contacted at
the point when applicants advance through the interview process.
Applicants who are invited to the interview process will be
required to undergo a background check & complete and submit a
College employment application. Category: Marketing & Biz Dev , Keywords: Marketing Director