It’s no secret that the industry of healthcare has lived in the status quo for a long time. But the world has moved on—from local to global, from advertising to engagement, from constrained to unlimited.
Now with a seamless offering of consumer to professional, McCann Torre Lazur promises to deliver the most exceptional experience for our client partners and our own team members.
The Copy Supervisor holds a senior-level copy position that involves overall responsibility for the creative work produced by assigned copywriters. Along with the Associate Creative Director, the Copy Supervisor is responsible for contributing to the performance review of those copywriters assigned to him/her. In addition to supervisory duties, the Copy Supervisor’s primary responsibility is to write creative copy on assigned accounts and develop powerful creative marketing tools that will enable clients to succeed at selling their products.
As are copywriters, Copy Supervisors are responsible for writing primary sales pieces, secondary “pick-up” pieces and all other copy for jobs pertaining to the account(s). They must participate in creative team concepting sessions, help reference and highlight copy, and attend all relevant internal product-related and creative meetings. They must attend external client meetings when called upon to do so. They demonstrate active involvement in new business and client presentations including presenting concepts.
Job Responsibilities (essential functions of the job):
- To master a knowledge of their assigned brand:
- the disease state
- specific brand
- marketing/advertising strategy
- tactical plan
- To translate the above information into overall brand knowledge in order to create effective, impactful copy
- Write creative copy that is strategically on target using The Brand Footprint and Selling Strategy
- To work closely with the art director, copywriter, and copy supervisor to generate original concepts that reflect product positioning
- To develop a variety of concepts for each assignment that display diversity between them -- attacking the creative problem from different points of view yet producing concepts consistent with the footprint and selling strategy
- To understand that concepts, while needing to be “original”, also need to be consistent with the brand
- To understand the objective (client/account team rationale) for the tactical elements that they will be writing
- Be able to discuss and defend these concepts to the brand creative team
- Be a resource for the account team in solving creative problems