Content Marketing Manager

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Location: New York, New York

Duties:

The Content Marketing Manager will contribute to the development and execution of content marketing strategy and activities supporting market education, brand awareness, and lead generation initiatives. With a focus on clearly communicating our value proposition through the development and distribution of a range of marketing and thought leadership materials, this position will help scale efforts to grow awareness and strengthen engagement. In addition, this role will also support internal culture and education initiatives.

The role requires strong writing and proofreading skills, a creative mindset, and the ability to execute quickly and thrive in a fast-paced, flexible environment.

WHAT YOU'LL DO:
  • Ideate, research, write, and edit compelling and informative content for website updates, blog posts, whitepapers, case studies, webinars, social media, email campaigns, and other thought leadership distribution channels.
  • Work closely with the Commercial, Marketing, and Product Marketing teams to identify and execute opportunities for sharing our value proposition and success stories to app publishers, demand-side platforms, and mobile marketers.
  • Ensure consistency in our brand's external messaging, including managing updates to our website and collateral.
  • Collaborate with digital marketing to maximize the reach of campaigns.
  • Approximately twenty percent of your time will be dedicated to supporting the project's people and culture initiatives.You will support the Director of Marketing with initiatives that will drive adoption and enactment of our organization's values and create consistency in our internal (and therefore external) messaging. This includes ensuring consistent internal messaging of our values and proposition, training materials, and centralizing information sources.

Skills:

WHAT WE'RE LOOKING FOR:
  • Minimum 4-6 years experience in B2B marketing, preferably in ad tech or mobile marketing.
  • Excellent writer with the ability to synthesize complex concepts into clear, concise, and powerfully engaging messages.
  • Experience with website management.
  • Experience with presentation software (Keynote) and email marketing tools (Eloqua) preferred.
  • Knowledge of how this client fits into the mobile ecosystem, and passion for playing a role in the future of mobile advertising.
  • Excellent project management skills and attention to detail.
  • BA/BS degree.


Client Description

This online news and social networking service is building a platform where all voices can be heard, creating fun ways for people to express themselves. They pride themselves as innovators who are not afraid to experiment. They are a learning organization with a growth mindset and they are always looking for ways to improve their product and themselves.

This company has a bold aspiration to reach every person on the planet. They believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and are committed to inclusion and diversity in every aspect of the organization. Here, passion and personality matter. You'll work with creative and curious people across the globe!