B2B Marketing Analyst

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Location: San Francisco, California

Seeking a B2B Marketing Analyst twho will be responsible for supporting revenue model across marketing channels.

RESPONSIBILITIES
? Identify metrics that define marketing success and maintain the infrastructure, data, and tools necessary
? Analyze marketing campaigns and surface insights to be shared with the broader marketing org to drive optimizations
? Review and update process for marketing pipeline management to ensure forecasts are accurate
? Lead monthly and quarterly business review reporting for the Marketing team as part of the company's planning process
? Drive marketing projects in collaboration with the team to achieve functional and reporting needs for Marketing
? Support ad hoc reporting in Salesforce, Google Analytics and Marketo, as needed
? Continuously develop new insights to inform decision-making and strategies for user acquisition, engagement, retention, and monetization
? Perform customer segmentation and profiling analysis
? Track customer behavior and life cycles, such as response, engagement, and churn

QUALIFICATIONS
? Minimum five years in a marketing analyst or business planning role
? Experience diving into large relational databases and doing structured analysis
? Advanced experience with Microsoft Excel
? Excellent verbal and written communication skills
? Accuracy and attention to detail
? Experience with SQL or an interest in learning required
? Experience with Salesforce, Marketo or BI tools (Tableau, etc.) a plus
? Understanding of paid advertising trends and new marketing technologies
? Strong action orientation: Ability to 'do what it takes' and find a way to get things done regardless of challenges

Client Description

Founded in 2008, this company represents a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. This website and app uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. The accommodation marketplace offers access to millions of places to stay in more than 191 countries, from apartments and villas to castles, treehouses and B&Bs. With Experiences, people can see a different side to a destination through unique, handcrafted activities run by locals, while a partnership app provides access to the best local restaurants in selected countries. All of this is brought together in one easy-to-use and beautifully designed website and app.

No global movement springs from individuals. It takes an entire team united behind something big. Together, they work hard, they laugh a lot, they brainstorm nonstop, they use hundreds of Post-Its a week, and they give the best high-fives in town.

Working here will give you the opportunity to:
  • Create: They build the best experience for their community - as a team.
  • Learn: They look inside and outside for inspiration and learning.
  • Play: Life is what happens when you're busy working. They make sure to enjoy it.


Required Qualifications

Please ensure full legal name is on resume.