Job Requirements & Description:
- 3-4 years’ digital advertising experience is required.
- Bachelor’s degree in Marketing, Advertising, Communication, Business or related field
- Flawless execution of paid media campaign management and optimization. Open positions exist for Paid Search, Paid Social and Programmatic display channels
- Develop, maintain and optimize comprehensive digital media campaigns and programs
- Monitor and analyze performance reports to ensure account pacing relative to budgets and client-defined goals and objectives
- Provide valuable analysis and performance insights internally and externally
- Provide and analyze ad-hoc data requests
- Execute, iterate and analyze testing initiatives
- Annual maintenance of core certifications including Google Ads, Bing Ads, and Kenshoo Pro
- Participate in strategic initiatives & optimization efforts that achieve client goals and objectives
- Effectively present strategic and tactical plans to clients, staff and internal teams
- Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
- Stay apprised of emerging media and technology, constantly seek new opportunities
- Implement testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
- Identify ‘client wins’ on a regular cadence and showcase those successes in the form of blogs, white papers, case studies, etc.
- Embrace, nurture and reinforce the organization’s, published Core Values
- Possess a deep understanding of paid media (both execution and strategic)
- Demonstrated proficiency in Media Channels including Google, Facebook, Bing, Yahoo, Instagram, Pinterest, etc.
- Demonstrated ability to delegate, assign/manage resources and track progress
- Demonstrated ability to manage resource time and allocation
- Demonstrated proficiency in Excel and the Microsoft Office Suite
- Possess proficiency in 3rd party technology platforms including Kenshoo and DoubleClick
- Demonstrated ability to analyze and extract insight/actions from data and relate the “story” back to client’s business goals; ability to communicate this “story” internally
- Demonstrated project management ability
- Demonstrated ability to multi-task
- Demonstrated proficiency in creative problem-solving
- Demonstrated ability to write and communicate proficiently