Marketing Manager

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Location: New York, New York

Our pharmacuetical client in New York is looking for a Marketing Manager to join their team and lead market research for Brand Payor Marketing.

Responsibilities include but aren't limited to:
  • Validate the access target for the launch brand
  • Test the value proposition for an additional indication that could be included in the label as early as the product approval date in Q1
  • Evaluate the current reimbursement dynamics and potential barriers to use of a non-invasive diagnostic used to definitely diagnosis the rare disease for which this drug is being tested
  • Develop & execute the HCP "cost & coverage" strategy including supporting field sales training to prepare reps to engage HCPs with access messaging
  • Performance measurement
  • Work with vendors to develop & communicate reports internally detailing product payer access (lives covered, PA criteria, etc.)

Required qualifications:
  • 5+ years U.S. pharmaceutical marketing experience (branded products)
  • Strong marketing references
  • Excellent communication skills
  • Ability to perform under tight deadlines

Preferred qualifications (ideal but not required):
  • Knowledge of U.S. payer dynamics
  • Previous payer marketing experience
  • Previous launch experience ideal