Senior Media Manager
Are you familiar with campaigns like “Got Milk?”, “Beef. It’s What’s for Dinner?” or “Cotton. The Fabric of Our Lives.?” These are examples of industry promotion campaigns and The Paper and Packaging Board (P+PB) runs a similar consumption campaign for the paper industry. The Paper and Packaging Board is seeking a Senior Media Manager to handle day-to-day oversight and implementation of a $15M+ paid media budget and program.
The ideal candidate will have a proven track record of 5-7 years’ experience that includes planning media strategy and implementation within traditional channels and across the entire digital media ecosystem (including programmatic, digital direct, content marketing, social and search). We also want individuals with experience working with research and data to draw insights that inform targeting and campaign optimizations and benchmark and follow media delivery and performance. Individuals with either agency or client-side experience preferred as this position requires experience working with agency partners and various internal and external stakeholders. Familiarity with creative strategy and materials development and content creation and promotion necessary.
The Paper and Packaging Board is an equal opportunity employer. Our location in Tysons Corner is just blocks from the Tysons Corner metro.
Please submit your resume along with a brief cover letter introducing yourself to firstname.lastname@example.org.