Senior Product Marketing Manager

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Job Description:

Sr. Product Marketing Manager The Opportunity: Marketo is looking for a rock-star Sr. Product Marketing Manager to join our team. You are a critical member of the Marketo team with key responsibilities including the development and execution of the go-to-market strategy for Marketo offerings. You are expected to drive product positioning, sales and marketing enablement, competitive analysis working with the competitive lead, and content development. You possess a record of success in marketing a SaaS solution, and delivering measurable results. You thrive in a team environment and work enthusiastically with colleagues outside the immediate team to achieve company goals. Responsibilities: * Develop and execute the go-to-market strategy and plan for Marketo products, including product launches. * Develop clear and concise product positioning and messaging for Marketo products * Enable sales organization to effectively understand and sell Marketo offerings * Create and manage a compelling set of sales tools and collateral * Provide deal support to the sales team * Work closely with the segment marketing, corporate marketing, sales and demand gen teams to increase market presence and build pipeline and revenue * Partner with Product Management to help shape product roadmap and vision * Analyze competitive offerings to identify product differentiators as well as potential gaps * Identify ideal customers to develop references, case studies, and champions * Evangelize the Marketo story by delivering compelling presentations at live and virtual events Required Skills/Experience: * BS/BA and related work experience required, MBA a plus. * 5+ years' experience in product marketing including proven success in driving messaging, positioning and sales enablement. * Experience marketing world-class Software-as-a-Service products. * Prior experience with marketing to marketers a big plus. * Strong analytical, written, and verbal communication skills * "High-horsepower" thinker - "High Execution" doer Marketo is an equal opportunity employer.