Email Marketing Manager (SF)*

You need to sign in or
create an account to save a job.
Location: Oakland, California

Job Description

Execution of email marketing campaigns, leading the day-to-day operations for our email program. This position has a key impact on sales revenue, driving the overall effectiveness of all email marketing programs. The position sits within the Marketing department and will interact with analytics, creative, merchandising, and marketing.
  • On-site or Remote: On-site in Emeryville, CA
  • Duration: 3 months, starting ASAP (could turn into perm)
  • # of Hours Per Week: 40

  • Oversee the day-to-day management of email marketing calendar and production of email campaigns from start to finish including creative trafficking, implementation, deployment, optimization, monitoring, reporting and analysis
  • Own email marketing calendar execution, email testing and operational details, and ensure accuracy in all aspects of the promotional email program
  • Work closely with merchandising teams, acting as a liaison for Marketing to accurately execute merchant offers into the email channel
  • Manage the email creative development process including gathering all inputs, brief writing, partnering with Creative on process, providing feedback, and proofing
  • Optimize existing campaigns with ongoing tests of customer segmentation, subject lines, time of send, content, landing pages, etc.
  • Translate customer insights into recommendations for cross functional partners
  • Leverage email best practices and testing results to improve the impact of email campaigns
  • Manage email reporting and keep dashboards up to date, verifying accuracy of all data prior to distribution
  • QA emails

Job Requirements
  • Bachelor's Degree or equivalent
  • 5+ years email marketing experience, preferably supporting initiatives for both offline and online businesses
  • Experience with Responsys or other ESP
  • Strong understanding of email marketing best practices, audience segmentation, customer databases, A/B Testing
  • Proficient with Microsoft Office Applications (Excel, Word, Outlook, Access)