Marketing Manager

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Location: Coffeyville, Kansas


? Support optimizing the Client's web experience. Work with web lead and larger team to create, manage, and execute optimization plans for landing page. Report out weekly on key metrics. (30%)

? Lead on Client's web business and future product launches. Report out weekly on key metrics . (20%)

? Manage key web projects (landing page tests/page updates) for the business. Report out on weekly performance metrics. (30%)

? Assist other web businesses as needed, with testing, feature roll out, metric analysis, etc. (20%)

? Partner with SEO consultant to create new SEO optimized pages.

? Document business and marketing requirements, writing creative briefs to inform larger team of the work to be done. Gather and integrate input from extended team.

? Partner with various agencies (XD, analytics, web developers) to deliver awesome end-to-end customer experiences that deliver on business objectives.

? Partner with analytics to understand and communicate performance of tests and rollouts

? Partner with SEO consultant to create new SEO optimized pages.

? Weekly business analysis and communication, reporting to weekly run-the-business teams.


? Minimum 5 years of experience in digital marketing

? Strategic thinker who sweats the details in execution by leveraging excellent project management skills

? Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail

? Strong analytical skills combined with ability to synthesize business data into an action plan. Ability to effectively communicate business results.

? Positive track record of team collaboration and cross-functional partnerships

? Excellent written and verbal skills, time management, decision-making, presentation, organizational and problem solving skills

? Experience writing creative briefs and marketing requirement documents.

? Experience with content management systems.

? Basic project management skills

? Flexibility to move gracefully among many ongoing projects.

? BA/BS degree in Business, Marketing, Communications, or similar program