Assistant Social Media Manager

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Location: New York, New York

2 year assignment

Our major apparel/sporting brand client is searching for an Assistant Manager, Digital Publishing (social media) - who will be responsible for executing the social content plan for a key brand category. This person will work directly with the Sr. Manager/Manager of Digital Publishing to define the social editorial calendar for key initiatives and manage the day-to-day of the categories social communities. This person will act as the key point of contact for the category and its consumer across all relevant social platforms.

Key Accountabilities:
  • Effectively execute the social media strategy set forth by the Sr.Manager/Manager of Social Strategy & Community Management
  • Manage the day-to-day category social platforms (Facebook, Twitter, YouTube, Instagram, etc)
  • Partner with Brand Marketing/Communications and Digital Marketing teams to create effective editorial calendar and post plan specific to each social platform
  • Community Management - Listen, respond, analyze, moderate and engage key social communities - reporting all findings and constantly adjusting strategy and tactics depending on data
  • Help build quality category communities based on brand strategy and guidelines
  • Monitor and record discussion trends in order to identify opportunities to shape future communications, raise issues with PR and Customer Service, and share with relevant Business Units.
  • Work closely with all key social influencers and/or sports marketing assets within category to ensure that the category's content is being seen and discussed.
  • Mange social process documents including timelines, content calendars and status sheets
  • Support with production/creative elements as part of the content creation/production process, working closely with in-house production team and/or social agency.

Knowledge Skills and Abilities:
? Strong knowledge of the social media ecosystem and understanding how to effectively manage a social community
? Excellent writing and oral communication skills to develop relevant post plans
? Ability to understand the brand tone and translate that into effective social posts that drive engagement
? Advanced creative writing experience
? Strong project management skills with ability to create project plans and manage through seamless execution
? Ability to work with a cross-functional team to guide development of editorial calendar
? Analytical expertise in assessing social media trends and campaign analysis
? Ability to adapt, learn quickly and be resourceful
? Experience using social media analytics & publishing tools (e.g. Sprinklr/Crimson Hexagon)
? Passionate and knowledge of sports, social, athletic and industry trends
? Proficiency in Microsoft Office(emphasis on PowerPoint) and Adobe PhotoShop

Qualifications (Minimum required education and experience):
? BA in marketing, advertising or related field required.
? Two (2) years of social marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency
? A strong understanding of social media is required
? Equivalent combination of education and/or experience may be substituted for degree