Social Marketing Analyst

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Location: Sunnyvale, California

Assignment Overview
  • A hybrid analytical and strategic thinker who can capture, analyze, and most importantly derive insights from data to drive marketing and advertising success
  • Helps the social and brand teams at Aquent's client make decisions through data-driven hypothesis, insights, conclusions and recommendations
  • Loves to dig into data to determine an audience's motivations, behaviors, and attributes and identify their needs and wants
  • Can consolidate a variety of data types to create a holistic picture of campaign and brand performance and identify optimization opportunities across the user journey
  • Provides analytics support to social team and develops tools and resources to empower data access and self-service so your expertise can be leveraged where it is most impactful

Responsibilities
  • Owns measurement and analytics of marketing programs, campaigns and activities across paid, earned and owned social channels
  • Creates easy-to-consume dashboards of key metrics; monitors and share insights at a regular cadence throughout the year
  • Supports the social team in ad-hoc analyses such as social listening, audience segmentation, competitive analyses
  • Inspires and educates the social and strategy teams by creating dashboards, visualizations, reports and presentations that clearly synthesize learnings and surface quantitative insights that shape strategic direction
  • Present and communicate findings to cross functional teams and management in order to drive business decisions
  • Collaborates with strategic and media partners to develop ongoing and ad-hoc measurement plans
  • Coordinates with media and interactive partners to incorporate learnings from website, media, mobile and video channels or contribute to larger reporting and analytics initiatives when necessary
  • Partners with analysts and research teams across the company to leverage and incorporate additional social data into analyses when relevant

Qualifications (3-5 years experience)
  • Has strong analytical skills and can flex to understand marketing strategy
  • Can expertly communicate a complex graph and distill the business insight to partners in visual, verbal and written form
  • Is self sufficient, proactive and resourceful, comfortable working autonomously and driving an analytics project from beginning to end
  • Experience with social analytics and listening through native and third-party tools for social platforms such as Facebook, Instagram, Twitter, Youtube, WeChat, Pinterest
  • Understands social media measurement strategies and can help inform metric/KPI definition
  • Familiarity with digital media analytics and site analytics tools and methodologies, openness to learning new tools and technologies
  • Collaborator, creative thinker and problem solver


Client Description

Our client, a leader in consumer electronics, is one of the greatest, most innovative, world-changing companies ever created! More like a cluster of start-ups versus a large company, they are single-handedly credited with creating some of the most impactful products of this generation.

Working alongside some of the brightest and most talented people, the work you do here will add up to something big that could not be done anywhere else. There is no doubt that your best work will be brought out achieving some hefty goals at a heroic pace.

One thing we know is that you WILL NOT ever be bored.

Here are some more things you can expect:
  • Wi-fi equipped shuttle service
  • Free parking
  • Onsite cafeteria

WORKING WITH AQUENT: long-term assignments with Aquent gets you access to some pretty cool things:
- You're paid weekly
- Subsidized health (including term life and LTD) and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)
- Access to Fidelity 401(k)
- Access to FSA Program
- Direct deposit for your pay check
- Access to our Talent Rewards Program (we reward for referrals!)
- Access to free online courses via Aquent's Gymnasium, to help you develop your skills:
- Access to free online courses via Lynda.com
- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)