Marketing Manager- Biopharma

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Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek ---- so they can do what they do best: improve the world around us. Information about Agilent is available at .

Want to take your specialist expertise and knowledge further? This is your opportunity. You'll manage suppliers, the product life cycle of multiple products and organizationally complex programs across functions, while also leading the development of comprehensive marketing programs.
Responsibilities:
* Assist in development of strategic marketing plans for the BioPharma Segment that reinforces the GTM value proposition, including analysis of customer segments, competitor analysis, business trends, and market opportunities
* Gather feedback from customers, global and other regional counterparts, field sales and product management to identify new market trends and opportunities. Uses this information to provide input to broader business/market development strategy to drive a sustainable competitive advantage
* Help develop and execute engaging, bold tactical marketing plans including web, video, and print that align with the segment strategy for new and/or existing products
* Develop sales force training and customer educational and promotional material in collaboration with product management, R&D and commercial teams
* Participate in cross-functional teams to develop commercialization and product development plans that drive growth in key channels and customer segments
* Achieve financial and market goals for BioPharma Segment
* Perform detail analysis & routine reporting around business performance and segmentation.
* Provide regularly oral and written communication of metrics, successes, failures, best practices etc. to improve the overall operating efficiency of the team

Associated topics: antibody, health, immunology, medical, microbiological, nutrition, patient, pharmaceutical, protein, toxicologist