Consumer Product Marketing Manager

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Location: West Menlo Park, California

We're looking for an experienced contractor to join the Product Marketing team. This team builds products to help all people on the internet connect to the community, including photo safety tools for women in emerging markets and creating a great experience for constrained devices and networks.
As a Product Marketing Contractor, you'll be responsible for creating go-to-market planning and driving complex product launches to completion. You'll also assist in developing and launching campaigns designed to increase adoption, retention, and advocacy among these consumers, on a project by project basis. The ideal candidate is highly strategic, superb at execution, flexible, has managed complex product launches, and can effectively work with colleagues across the company to drive results. This position is based in our main office in Menlo Park, CA with ability for possible light travel to India.
  • Execute complex product launch moments by collaborating closely with product, partnerships, Comms Planning, Policy, PR, and other cross-functional teams to deliver an effective launch strategy, including rollout sequencing, creative asset development, and aligning communication goals to best drive awareness, engagement, and adoption.
  • Plan and manage successful marketing campaigns and programs across multiple channels, including ads and events, to raise awareness of products
  • Coordinate and collaborate with internal and external creative agencies to ensure quality, on-time delivery of marketing programs and launch assets across multiple channels.
  • Manage multiple stakeholder approvals, including legal, privacy, comms, and policy
  • Plan and lead cross-functional efforts with Product Management, UXR, Marketing Research, Communications and other key teams to drive successful global launch moments.
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving problems.

Preferred Qualifications:
  • Experience marketing to consumers in emerging markets, and driving and managing product launches
  • Global marketing experience with demonstrated appreciation and understanding for local nuances
  • Work experience with Policy, Partnerships, and/or co-marketing initiatives.
  • Exceptional interpersonal skills and ability to develop strong working relationships inside and outside The Client
  • Deep experience with digital media, marketing, and advertising
  • Motivated, creative, resourceful, detail-oriented and highly organized
  • Comfort in a face-paced, entrepreneurial, start-up environment with little supervision
  • BA/BS degree required, MBA or other relevant advanced degree preferred
  • 8-10+ years working in a product marketing capacity (partnered closely and comfortably with product management and to represent market requirements and with relevant cross-functional partners to support product launches)

  • BA/BS degree required, MBA or other relevant advanced degree preferred

Client Description

This TOP social media company, headquartered in Menlo Park, CA, was built to help people connect and share. Over the last decade their tools have played a critical part in changing how people around the world communicate. With over two billion people using the service and more than fifty offices around the globe, a career at this company offers countless ways to make an impact in a fast growing organization.

Working here, you'll:
  • Be part of their mission of community building
  • Work on the most visible apps and services in the social media industry
  • Work in an Agile environment, in constant iteration and problem solving mode
  • Take part in global internal conversations that are happening with stakeholders, wherever they may be located, who are the best at what they do

Additionally, check out all you'd have at your fingertips:

Paid Time Off:
  • Freelancers are eligible to accrue up to 15 days of PTO per 12-month period. Accrual begins on your first day of assignment thereafter. Non-exempt workers (hourly) accrue 1 hour of PTO for every 16.67 hours. Accrued PTO can be used after your 91st day on assignment. PTO can be used for holidays, personal time off, vacation, and sick time.

  • Transportation to and from San Francisco/Oakland to their campus in Menlo Park CA.
  • Communal beach cruisers are parked everywhere, making it easy to get across the 57 acre, 11 building campus.
  • Bike Repair Shop.

  • Meals are provided (and we're not talking about a small cafeteria)! It is like Disneyland with all of the amazing options you have available. You will never get bored with all of the restaurants you have to choose from.

Roof Deck:
  • The football field-sized grass roof deck is available for you to use at your leisure! With beautiful views and tons of space, it is great place to relax and enjoy your lunch every day.