Sr. Digital Marketing Specialist - Carlsbad, CA

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Job Description
When you re part of the team at Thermo Fisher Scientific, you ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you ll be supported in achieving your career goals.

Location/Division Specific Information
We are looking for a driven individual to join our team in Carlsbad, CA. Sr. Digital Marketing Specialist is part of the Life Sciences Solutions Group (LSG) which is one of six groups within Thermo Fisher Scientific and is an important part of the company s total value proposition. With an innovative and broad life sciences portfolio, a strong presence at bench, best-in-class web and e-commerce channels, industry-leading on-site supply center coverage and one of the most technically experienced sales and support teams, LSG brings incredible core strength to the broader company. The Sr. Digital Marketing Specialist will be an individual contributor that reports directly to the Marketing Manager.

How will you make an impact?
The Sr. Digital Marketing Specialist will be responsible for leveraging industry trends and company best practices to develop a world-class online experience. Responsibilities span digital content strategy and a monthly scorecard to drive insights and action within the marketing organization. Further, you will be asked to lead major analysis of our marketing programs to identify opportunities to strengthen strategies and plans. An analytical and collaborative approach, experience in analyzing digital trends, expertise in digital marketing (SEM, SEO, Display), and a passion to learn and contribute will make you a perfect fit for the Global Services & Support marketing organization.

What will you do?
  • Partner with Global Market Development and e-Business team to build an integrated and customer-centric web experience and journey
  • Analyze and enhance web journeys and identify opportunities to accelerate attachment and lead generation for service contracts and professional services
  • Partner with digital marketing teams in business units and divisions to integrate service offering
  • Lead digital reporting including a monthly GSS dashboard with key performance indicators based on company best practices identify key trends and recommended actions
  • Support Global Market Development team in development and execution of digital marketing campaigns to drive demand for offering and track effectiveness
  • Develop and manage social media communities to scale customer support and intimacy
  • Develop digital content to drive online engagement and conversion, including website, email, banners, social media, mobile, video, and more.
  • Collaborate with LSG resources for best in class digital learning and reapply into Global Services & Support
  • Educate Global Market Development team on digital trends, opportunities and make recommendations to enhance approach
  • Allocate and optimize digital marketing budget for maximum ROI
  • May perform other related duties as required and/or assigned.
How will you get here?
Education
Bachelor s degree in business, science, or related degree
Experience
  • 5 years of experience in digital marketing, e-business, analytics, or other closely related position
  • Analytical thinking skills and experience in analyzing digital trends on a business
  • Experience with Adobe Analytics and Power BI preferred
Knowledge, Skills, Abilities
  • Strong understanding of digital performance metrics, SEO/SEM and e-commerce
  • Exceptional communication and collaboration skills
  • Desire to learn, contribute and collaborate across multiple teams
  • Strong business acumen and customer focus
  • Some travel may be required (10%)
At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission enabling our customers to make the world healthier, cleaner and safer.

Apply today!

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.