Marketing Manager - Specialty Business Unit

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We are searching for a Marketing Manager for our Specialty Business Unit to join our team located in Appleton, WI. Your Role: As a Marketing Manager-Specialty BU, you will be responsible for driving and executing Marketing activities to support the domestic and international business strategies for the Fresh-Lock, Slide-Rite and Specialty Films businesses. You will have the opportunity to: Develop market research and customer insight to identify the "voice of the customer". Ensure customer is heard by rest of organization and part of business strategy development.Provides leadership and guidance for Product Manager and Sales Analyst team. Develops, drives and implements effective strategies in support of business goals and objectives. Responsible for brand stewardship.Monitor trends within the flexible packaging market to ensure the business identifies emerging opportunities and threats. Ultimately, you will be a key participant to overall business plan development and implementation along with National & International Sales Managers, Market Development, Commercial Director and CFO. You will love it here if? You are an expert problem-solverYou are analytical and organizedYou enjoy the challenge of working in a fast-paced environmentYou are a strong leader who enjoys working with a team We need you to have: BA/BS degree in marketing, advertising, or communications10+ years of marketing experience, including website, social media, development and management - client or agency sideProficient in MS OfficeProven analytical skills including KPI development and ROI assessmentThorough knowledge of content management systems. Icing on the cake: MBA or other advanced degree a plusExperience in B2B marketing preferredCross functional team facilitation experience a plus cpg, cpgjobs, cpg jobs, consumer packaged goods, consumer goods Category: Marketing & Biz Dev , Keywords: Marketing Manager