Marketing Director

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Marketing Director (State Title: BC30 Public Information Director I) Tri-County Technical College is seeking a creative, energetic, and client-focused individual to serve as Marketing Director. Reporting to the Senior Vice President, the Director is responsible for creating and directing a comprehensive marketing strategy that results in continually building and promoting the College brand while achieving and sustaining enrollment. Job duties include creating a comprehensive marketing strategy, creating multi-channel marketing plans in support of the strategy, spotting marketing opportunities, serving various internal and external clients, and supervising marketing staff. The successful candidate will have experience in applying current marketing trends to attract and retain a diverse student body, experience using data and information to make decisions, and a track record of collaborating with diverse internal and external constituents to achieve shared goals. Job Purpose:
Serving as a direct report to the Senior Vice President, the Marketing Director is responsible for creating and directing a comprehensive marketing strategy that leverages market segmentation strategy, program marketing plans, and marketing tactics that results in achieving enrollment goals and promoting the College brand. Anticipated Hiring Range: $39,960-73,935 Minimum Qualifications: Bachelors Degree and three years experience related to the development and dissemination of informational materials. Close Date: 8/19/2018 For more information and to apply visit (Req# 17E2023). Tri-County Technical College is an Equal Opportunity Employer and is committed to creating a learning environment that fosters inclusion, respect for differences and cultural awareness. View our 10 year vision for our challenging future as a Community College that is Transforming Lives, Shaping the Community at our website: You can play a visible part in the future of our College, have the ability to collaborate across the College, work and think strategically, and positively impact the lives and success of students and our community in dramatic fashion. Our benefits include: -State benefits of health insurance, dental insurance, vision insurance, life and dependent life insurance, long term care insurance, supplemental long term disability, MoneyPlus -The South Carolina Retirement System, Optional Retirement Plans, Deferred Compensation Program -Paid Faculty Non-work days or Annual Leave, Sick Leave, and Holidays -The College closes at 2pm on Fridays -Professional Development Opportunities -Wellness Center located at the Pendleton Campus -Unique collaborative learning environment on beautiful campuses located in upstate of South Carolina The Upstate of South Carolina is home to more than 200 international companies, the I-85 "boom belt," and a vibrant quality of life, it's easy to see why the Upstate is one of the fastest growing regions in the Nation. The College is nestled in the foothills of the scenic Blue Ridge Mountains, and Atlanta, GA and Charlotte, NC are each only two hours away, while South Carolina's coastal towns and beaches are three to four hours travel. The Tri-County Technical College service area includes Anderson, Oconee, and Pickens counties. The College is also part of a state-wide system of sixteen technical colleges. More than 7,000 students enroll at the College each year in more than 70 major fields of study, including engineering technology, industrial technology, business, computer and information technology, public service, human services, healthcare, and university transfer programs. Developmental courses are offered for those who need to brush up on basic academic skills. The Continuing Education Division also offers personal and professional development non-credit classes in technical, business, healthcare, and personal interest areas to more than 10,000 community members each year. The main campus is located in historic Pendleton, South Carolina. The College currently has two branch campuses in the nearby cities of Anderson, Easley, and Seneca. Category: Marketing & Biz Dev , Keywords: Marketing Director