Automotive Digital Marketing Consultant

The Automotive Marketing Consultant drives digital-first multi-media account growth for auto accounts. Following the sales process; identifying qualified prospects, understanding their needs and crafting customized solutions to meet customer needs. They should understand all our solutions & resources to provide the best ROI for our auto customers.

Primary Responsibilities:

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within the identified auto category
  • Create proposals after gaining a complete understanding of the client's needs through a CIA
  • Communicate the ROI of the solution and educate the client on the solution, as needed
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
  • Target and build relationships with existing clients and potential clients within & outside our market

Key Competencies:

  • Able to identify and capture new business revenue
  • Understands each client and their unique business needs in order to provide ROI-impactful solutions
  • Exhibits technical competency, e.g. updating our CRM (Salesforce), creating client-ready proposals in PowerPoint, etc..
  • Researches and provides insights to the clients, learning & utilizing specific auto data resources available to them,
  • Attends local chamber events and networking events to become clear media leader in the territory
  • Has deep understanding of local auto market & competitive landscape as well as auto industry in general

Bradenton Herald is an equal opportunity employer

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