Sr. Brand Manager

Save
You need to sign in or
create an account to save a job.
About Rodan + Fields Rodan + Fields? is defining the future of social commerce for a social category. As a leading anti-aging skincare company founded by Dr. Katie Rodan and Dr. Kathy Fields, world-renowned dermatologists and creators of Proactiv? Solution, Rodan + Fields crowd sources the marketing and sales of clinically-proven, transformative products by empowering personal enterprise. With high double-digit compound annual growth since its inception in 2008, a growing network of demographically attractive independent consultants and customers, groundbreaking product introductions and industry accolades, Rodan + Fields is a fast-paced, values-anchored company at the intersection of consumer packaged goods, digital products and personal enterprise in the heart of San Francisco. The Opportunity Rodan + Fields seeks a high-performing Senior Brand Manager with strong leadership ability to manage a large, high growth category. This person will be responsible for brand planning, new product innovation and execution, and ongoing business management / development of marketing programs to support the business.

Key Areas of Responsibility: Strategy: Spearhead brand innovation strategies and 3-year launch calendar for relevant categories Present strategies to Brand Director and senior leadership to gain buy-in and cross-functional resources Innovation: Develop and manage multiple complex innovation projects linked to global brand strategies and platforms Lead new product innovation & holistic communication plan from consumer insight through launch through global lens Spearhead diverse, cross-functional projects in partnership with key stakeholders throughout the organization (R&D, Manufacturing, Product, Events, Video, Field Development, etc.) to meet key goals and timelines Base Brand Management: Oversee forecasting S&OP process (ensuring forecast accuracy), manage budget and gross margin targets for relevant lines / products Lead 360? marketing plans for existing brands to drive business momentum Continue to develop sophisticated understanding of social media and digital marketing and make recommendations to inform 360? marketing programs Serve as consumer and competitive expert for relevant categories. Keep brand director and senior management abreast of key data and trends. Conduct comprehensive brand reviews and program analyses including recommendations to drive business People Management: Lead, mentor and develop 2 direct reports
Qualifications: 8 - 10 years of experience in brand management at a consumer goods company Bachelor's Degree in Marketing or related field MBA or general management training program highly desired Solid analytical and critical thinking skills with proven expertise in problem solving Strong presentation skills and command of an audience Ability to distill complex problems and recommendations in easily-digestible, cohesive management-friendly presentations A strong understanding of the product life cycle and promotional process A demonstrated passion for beauty and/or consumer products and social commerce The ability to effectively partner and motivate across functions and with outside vendors Excellent judgment in representing the Company to customers and consultants A proven track record of contributing positively to team culture, working collaboratively and being accountable Outstanding oral and written communication skills Exceptional organizational skills and a great attention to detail Self-starter, ability to thrive in a fast paced, start-up environment

Category: Marketing & Biz Dev , Keywords: Brand Manager