Content Strategist/Senior Writer/Digital & Content Marketing B2B Agenc

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JOB DESCRIPTION
When you join the Fishman PR team, you're not just working at another PR firm - you're becoming a part of the nation's powerful franchising industry. Because of our over two-decade history representing hundreds of restaurant, retail, fitness & wellness, home improvement, B2B and other franchised brands, we are looked upon as THE experts in the franchise industry for how to grow a brand through effective PR, social media and marketing. Our roster includes some of North America's largest, well-established franchised brands, as well as emerging brands and those in the mid-market range. No matter their size, segment or age, every Fishman PR client shares a single desire: positive exposure in the marketplace to move their brands forward. As competition in the franchise space increases, demand for our services will never wane.

As we continue to grow at rocket speed along with the industry, we are seeking to expand our team with a Content Strategist/Senior Writer. This position will create various communications, including blog posts, infographics, video copy, proposals, byline articles, eBooks and other materials as needed that primarily target a B2B audience through digital marketing. The overall objective is to create content that creates inbound links to our clients websites for franchise lead generation and increased consumer traffic.

The ideal candidate will be a highly strategic thinker and skilled writer/communicator who is comfortable working with C-level executives and small-business owners as he/she will interact with clients on a regular basis. A successful candidate must be a multi-tasker who works well under multiple and shifting deadlines. They must possess a crisp, active writing style, organization, and an unyielding drive for accuracy.

Situated in a contemporary office building in the Chicago suburb of Northbrook, we offer a competitive salary and benefits package in a casual work environment.

DESIRED SKILLS AND EXPERIENCE
The most qualified candidates for the Content Strategist/Senior Writer position at Fishman PR will possess the following skills/experience:
  • Bachelor s degree in English, communications/journalism, public relations and/or related field
  • 3-5 years experience working in content marketing, corporate communications, public relations or related fields
  • Must be a superior communicator and possess sharp writing and editing skills and experience writing for different audiences using various formats and marketing channels
  • Excellent interpersonal and influencing skills. Must demonstrate skills in developing respect among senior-ranking contacts, as well as co-workers and third parties. Ability to maintain exceptional working relationships
  • Ability to work in a variety of team situations
  • Proven ability to set priorities and balance numerous responsibilities
  • Must be detail-oriented and analytical with strong organizational skills
  • Must have the ability to work in a fast-paced and changing environment under tight deadlines
  • Understanding of Google Analytics and experience with reporting
  • Understanding of B2B content marketing best practices
  • Understanding of content management systems (WordPress primarily)
  • Understanding of franchising industry a plus
Associated topics: blogging, communication, communication specialist, content, copywriter, correspondent, investigative, journalist, news, writing