Coordinator of Creative Media and Instructional Design

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Coordinator of Creative Media and Instructional
The University of Alabama Libraries seeks a creative and
experienced librarian to coordinate creative media and
instructional design. Reporting to the Head of Gorgas Information
Services, the Coordinator of Creative Media and Instructional
Design will supervise operations of the Sanford Media Center and
coordinate and facilitate Instructional Design projects for Gorgas
Information Services and the University of Alabama Libraries. In
addition to performing assigned liaison, instruction, and reference
duties, the successful candidate will work independently and
collaboratively with multiple departments within and outside the
University Libraries to focus on three major areas of
responsibility: (1) supervision of media production, instructional
operations, outreach, and continual development of the Sanford
Media Center

supervision and coordination of instructional design efforts
and major projects within the University Libraries (3) facilitating
and assisting relevant stakeholders with the production and
dissemination of relevant media assets in line with the Libraries
branding and messaging goals. The successful candidate will be
committed to continual learning and development of expertise in
emerging areas of creative and academic technologies, along with
their related best practices in a higher education context, through
both regular work-related experience, industry monitoring, and via
professional development opportunities.

Primary Responsibilities Include:

Supervise the operations and ongoing development of the Sanford
Media Center (SMC), including classroom and asynchronous
instruction, outreach, content production, and adoption /
implementation of new technologies, services, and equipment.

Coordinate production of promotional and instructional
video content created by SMC staff.

Work with SMC staff to expand offerings of instructional
sessions and identify outreach opportunities.
Supervise ongoing development of major instructional design
projects relevant to University Libraries mission and strategic
plan (e.g. online learning modules, tutorials, and other digital
learning objects).
Provide expertise, assistance, and guidance regarding best
practices to faculty and staff of the University of Alabama
Libraries in the development of online learning modules, tutorials,
and other digital learning objects.
Work with relevant stakeholders within the University Libraries
(Coordinator for Instruction, Head of GIS, Director of Branch
Services, and Department of Assessment & Government
Information) to produce, deploy, assess, and revise online learning
modules, tutorials, and other digital learning objects delivered
via the University's LMS (Blackboard Learn) or via the University
Libraries webpage.
Monitor developments in academic technologies related to
instructional design, teaching and learning, and accessibility and
provide expertise and guidance on relevant changes, new
technologies, and issues in the field. These include creative media
software and hardware, academic / office / presentation software,
citation management software, learning management systems and
instructional design software, 3-D imaging and design software, 3-D
printing, stereoscopic imaging, data visualization software, and other
relevant academic and creative media technologies as they develop
and the mission and goals of the Libraries continue to evolve.

Lead workshops on related technologies for the Libraries and
the University community.
Represent University Libraries on the Technology & Learning
Committee and other relevant campus committees as assigned.
Work with Libraries Director of Public Relations and Libraries
Administration to provide technical assistance and produce and
disseminate assets and communications adhering to University
branding and visual standards for the Libraries.
Create and update policies, procedures, and other relevant
documentation in consultation with colleagues and stakeholders
within the Libraries and on campus.
Promote a culture of learning within the University Libraries
community by offering regular technological workshops and
Communicate with the broader scholarly community through
participation in conferences, presentations, and publications.
Provide reference, instruction, and liaison services as a
member of GIS faculty as assigned.
Work on other relevant special projects related to the evolving
mission of the University Libraries as assigned.
Supervise staff and students

Masters in Library Science from an ALA-accredited
Additional graduate degree, preferably a Ph. D., in
Communications, Instructional Design, or in a related field.
At least one year of professional experience in an academic or
research library.
Demonstrated teaching or instructional effectiveness in a
higher education setting.
Professional experience working with creative media software
and/or hardware.
Demonstrated experience / expertise with relevant creative
software and hardware including but not limited to: Adobe Creative
Suite (InDesign, Photoshop, Illustrator, Audition, Premier), Final
Cut, Google SketchUp, and animation software.
Demonstrated experience / expertise with relevant academic and
instructional design technologies, including but not limited to:
Camtasia, Adobe Captivate, Articulate 360 Suite (Storyline, Rise,
Replay), Blackboard Learn or an equivalent Learning Management
System (LMS).
Demonstrated experience in conceptualizing, developing,
creating, and refining major instructional design projects in a
higher education environment.
Familiarity with and dedication to creating accessible content,
including familiarity with WCAG

2.0 guidelines for interactive and video content.

Prior success in coordinating and executing large,
collaborative projects in a higher education environment.
Experience working with teaching faculty, administrators, and
students to develop instructional programming and assess and
identify issues related to instruction and instructional
Understanding of issues regarding organizational branding and
intellectual property as it relates to the design and production of
digital content.
Excellent verbal and written communication, including
associated skills such as listening, negotiating, and
Friendly and approachable public service attitude.
Commitment to excellence and attention to detail in regards to
media production and content creation.
Ability to conceptualize, communicate, and execute plans to
meet short- and long-term goals.
Ability to balance multiple projects, prioritize activities,
and adhere to production schedules and deadlines.
Ability to coordinate and supervise team members in completing
short- and long-range goals on schedule.
Ability to solve problems independently or collaboratively,
using sound judgment in decision making.
Ability to meet requirements for tenure and promotion
Ability to support and enhance a diverse learning and working

Experience developing courses and serving as an instructor of
record in a higher education setting.
Professional experience working with Blackboard Learn and
developing / deploying WCAG 2.0 compliant and accessible modular
Understanding of LMS content standards (e.g. SCORM 1.2).
Familiarity with the requirements of research compliance and
working with IRBs in a higher education environment.
ENVIRONMENT: The University of Alabama, The Capstone University,
is the State of Alabama's flagship public university and the senior
comprehensive doctoral level institution in Alabama. UA enrolls
over 38,000 students. Ranked among the top 60 public universities
in the nation in U.S. News and World
Report's annual college rankings for more than a decade, UA
ranked 51st among public universities in the 2018 rankings.
University of Alabama students continue to win prestigious national
awards. Fifty-one UA students have been named Goldwater Scholars,
including four in 2017. The University of Alabama has produced a
total of 15 Rhodes Scholars, 16 Truman Scholars, 32 Hollings
Scholars and 11 Boren Scholars. The University of Alabama is a
leader among public universities nationwide in the enrollment of
National Merit Scholars with more than 500 currently enrolled.
Under the leadership of President Stuart Bell, UA has launched a
strategic planning process that includes an aggressive research
agenda and expansion of graduate education. UA is located in
Tuscaloosa, a metropolitan area of 200,000, with a vibrant economy,
a moderate climate, and a reputation across the South as an
innovative, progressive community with an excellent quality of
life. Tuscaloosa provides easy access to mountains, several large
cities, and the beautiful Gulf Coast.
The University Libraries maintains memberships in the
Association of Research Libraries, the Center for Research
Libraries, the Coalition for Networked Information, centerNet,
LYRASIS, the Association of Southeastern Research Libraries, the
Network of Alabama Academic Libraries, the Digital Preservation
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