Director, Strategic Planning

Director, Strategic Planning

Job summary:

The Director, Strategic Planning is responsible for managing, administering, and furthering strategic planning resources of his/her team. This role leads the consumer understanding and strategic framework for the agency


  • Shares responsibility with Creative and Account peers for ensuring team’s creative product is consistently world-class.
  • Keeps team and clients informed of latest Hispanic market, socio-economic, life style, behavioral, and attitudinal trends and insights.
  • Seeks to maintain the agency’s discipline as an organization both creatively-driven and strategically grounded.
  • Develops deep understanding of client’s business, category, and consumer and shares that knowledge with the team. 
  • Works to maintain, advance strategic products, tools and resources.
  • Supervises, coaches, mentors Strategic Planning personnel on his/her team. 
  • Maintains contact and develops strong relationships with clients, particularly those in similar strategic/innovation functions.
  • Prepares and delivers compelling presentations using keynote and other presentation software.
  • Provides support to new business efforts based on workload and relevant experience, specifically focusing on developing the consumer and category story and creative strategy.
  • Functions as day-to-day internal and external consultant on all strategic matters for his/her team. 


  • Bachelor’s Degree in area of specialty; Master’s degree preferred
  • Bilingual (English/Spanish) preferred
  • 7-10 years of experience in the field or related area, preferably in the Marketing & Advertising industry
  • 4-6 years of experience having led/supervised people,
  • Ability to hit the ground running, forward thinking, sense of adventure, high emotional intelligence
  • Ability to balance research, analysis, the use of numbers, data sets and creativity to tell an inspiring story of human interest.
  • High level of experience in development of consumer and brand strategy with blue-chip clients across wide variety of clients.
  • Thorough understanding of U.S. Hispanic market: segments, sub-groups, traditions, customs, nuances and related consumer behavior dynamics and issues is preferred