Sr Digital Media Specialist

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Overview. World Travel Holdings is seeking a Sr. Digital Media Specialist for its Wilmington, MA office. In this role, you will be responsible for the delivery of Display performance, campaign strategies, analysis, and execution of Display campaigns. This role requires strong communication skills, analytical expertise and a thorough understanding of digital performance marketing. Responsibilities. Work closely with brand managers on tactical execution of all Display campaigns including account setup, network/partner selection, organization, and optimization. Manage campaign budgets, on-site conversion actions and drive actionable recommendations. Build and maintain strong relationships with vendors and publishers. Gather and analyze campaign performance data regularly, and present insights and proposals. Demonstrate understanding of Display channel and processes by improving existing processes to yield efficiencies. Monitor industry changes and competitive landscape to help drive our strategy and execution. Qualifications. Bachelor s degree in related field with 2-4 years of experience managing Display campaigns. Knowledge of 3rd party tracking and serving technology [DoubleClick Campaign Manager (DCM), Google Tag Manager (GTM), Google Analytics, etc.] Ability to work at a high levels of integrity, autonomy, and self-motivation while collaborating cross-functionally. Passion for data analysis and fluency with Excel. Excellent written/verbal communication and presentation skills. Exceptional project management skills with a sense of urgency to meet deliverables. Inherent curiosity around the digital marketing ecosystem to proactively demonstrate thought leadership. Eager and willing to learn new technologies and tools. About World Travel Holdings. World Travel Holdings is the world's largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, hotels, resort vacations, cars and luxury travel services, World Travel Holdings has a vast portfolio of licensed private label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency, and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple owned and private label cruise and vacation brands in the United Kingdom. World Travel Holdings has offices in Wilmington, Mass.; Ft. Lauderdale, Fla.; Virginia Beach, Va.; and Chorley, United Kingdom.
Associated topics: anchor, blogging, editorial, host, multimedia sales, real time, story, talk show, television, vtc