Media Strategist

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The Ad Council provides strategic media planning services for 40+ national public service communications campaigns and serves as liaison to the 20+ media agency teams that provide pro-bono media planning, analytical expertise and activation across a variety of campaigns.

The Media Strategist will be responsible for day-to-day management of relationships with pro-bono media agencies for 10+ assigned campaigns and will internally collaborate with various departments to provide media planning services and counsel, from upfront strategic recommendations through execution.

The ideal candidate will have a firm understanding of media planning principles and the ability to develop customized, offline/online media plans focused on creating impact that take into account the unique donated media model of the Ad Council. (We don't buy media but we do accrue more than $1.5 billion annually in donated media.) Also important is the ability to steward the internal execution that delivers on the strategy, working across numerous departments.

Being a deep, analytical thinker who is enthusiastic about navigating in today's rapid media landscape, devoted to client and team success, highly-organized, and able to easily shift between strategy and execution across clients/campaigns quickly will be critical to the success of the position. S/He must have a keen understanding of digital, mobile, video and traditional media. In particular, we are interested in someone with experience planning & buying digital campaigns, including display, programmatic, paid social and search. This position requires strong analytical skills to interpret media analytics, market information, syndicated research, and industry trends. This position also requires strong interpersonal and relationship management skills.

Core Responsibilities

  • Day-to-day media planning lead for designated list of approximately 12 public service communications campaigns.
  • Lead media planning function while working closely with many stakeholders including external pro-bono media agency partners, and internal employees from Strategy & Evaluation, Campaign Development, Public Relations and Social Media to create and update customized media outreach plan and tactics.
  • Run and interpret syndicated and secondary media research to create media target profiles and recommendations.
  • Work with campaign planners to weave media insights into other consumer insights to create a concise, integrated campaign strategy.
  • Act as liaison to and manage ongoing interactions and deliverables with media agency partners.
  • Use target insights to strategize partnership opportunities among media and tech companies.
  • Analyze prior donated media secured and campaign results to inform recommended plans/strategy.
  • Help identify media outreach best practices that lead to better results, in order to foster more effective outreach activities.
  • Present innovative case studies and ideas for more effective media planning and outreach.
  • Work with other team members to gauge how media planning activities are translating into tangible outcomes that benefit campaigns.
  • Maintain knowledge of current media industry issues and trends (e.g. native advertising, best practices in programmatic buying, developments in digital measurement).

Skills

  • Strong grasp of media and marketing trends, especially the convergence of traditional media with digital, video, mobile and social media.
  • Working knowledge of how digital advertising is planned and purchased, including display, paid social, and paid search. Familiarity with trends in programmatic digital purchasing is a major plus.
  • Passion for the media business and an insatiable curiosity for innovation.
  • Proven ability to manage projects from start to finish; strong organizational skills; detail-oriented.
  • Adept at managing multiple, competing priorities, duties and/or projects. Strong work ethic.
  • Strong interpersonal skills. Successful leadership experience and demonstration of ability to work well across an organizational matrix; confident, diplomatic, and collaborative style.
  • Strong presentation and written communications skills.

Requirements

  • Bachelor's degree, preferably in a relevant field.
  • 2+ years of relevant offline/online media planning, ad sales development, marketing experience.
  • Clear understanding of the media planning process in contemporary marketing campaigns.
  • Familiar with syndicated media research sources, including GfK MRI or Simmons, ComScore, Nielsen.
  • Proficient in MS Office.
  • Prior experience with media mix modelling a plus.
  • Multicultural media and/or millennial audience experience a plus.
  • Prior experience with social causes and/or corporate social responsibility a plus.

Contact Us

Please submit a resume and cover letter to http://www.adcouncil.org/Working-With-Us/Careers

 

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The Ad Council is an Equal Opportunity Employer of Minorities/Females/Individuals with Disabilities/Protected Veterans.

If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

Fax (212) 922-1676 or US Mail to the Advertising Council, Attn: Human Resources, 815 2nd Avenue; 9th Floor, New York, NY 10017.

 

 

 

 

 




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