With a new communications channel arising nearly everyday, you’d think it would be easier, not harder to reach today’s consumer. If you don’t catch them while on their couch watching TV, then you can catch them through outdoor, or radio, or print, online...or wait, did they just tweet?
The challenge is that an increase in channels has also provided an increase in data – data that can tell you not only what breakfast cereal someone eats but where they might be inclined to do so, wearing what, and listening to what on their iPod. So where do you start?
Telmar, the only completely data agnostic media planning software provider, offers the latest tools and graphics in data management and applies them to media planning – to allow not only for ease of use, but for ease of innovation and creativity that leads to real results.
Whether your company is an advertising agency, an advertiser, or media owner, Telmar’s innovative solutions will have an impact on not only your bottom line, but your clients’ as well.
No strangers to evolution in media, Telmar has been at the forefront of creating media software for over 40 years. We proudly serve over 10,000 users in 85 countries, and work with many of the world’s leading advertising agencies, publishers, broadcasters and advertisers.
Telmar is the future of media planning…