FIG was born from a desire to create a smarter, more nimble alternative to the traditional agency model.

We are the Brand Agency for the Information Age, on a mission to help brands and people understand each other better. We have a simple philosophy: for success in today’s world, a brand needs One Story and Many Voices. This philosophy guides our approach and we have built our agency to deliver on it.

We are a New York-based independent agency, which is reflected in our work and collaborative process. We’re growing—with over 80 talented people working full time across our core disciplines of strategy, creative, distribution (modern media), and production—but remain committed to staying fiercely independent. We are proud to have been listed for three years running in Ad Age's Best Places to Work and named as a Stand Out Agency on the Ad Age A-List 2018.

Our clients include CNN, Virgin Atlantic Airlines, Casper, Vimeo, Seabourn Cruise Lines, Pete & Gerry's Organics, Bright Health, and American Century Investments.

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