- Spill Ad
Direct and programmatic advertising is highly targeted. By setting variables, advertisers can automatically pinpoint the audience to deliver perfectly engineered messages. In this industry, every agency wants to optimize ad spend by converting leads into sales or social engagements. To do so, they make sure that each audience is presented with an ad that matches their interest, mood and localization.
The Pain / Current Limitations:
As advertisers increasingly use audience targeting, high relevance information/scores push the costs for ad space ever higher. Programmatic algorithms, based on real-time data can be tailored to hundreds of parameters, but these parameters only take in account the data provided by users or clicks.
At Spill, we bring a new set of parameters to understand the environment around the audience. Using our patent pending machine learning technology we can precisely know if users are using their mobile devices in meetings, trains or public transit, if they are laying down and much more. We provide context aware information to increase the success of each advertising campaign.
We provide non-intrusive information about behavior and environmental context to minimize the amount of wasted media. We enhance overall campaign effectiveness while making good use of the marketing budget to get the highest value for every impression.