Strategy & Evaluation Intern

Position: Strategy & Evaluation Internship Location: New York City - 10017 Start Date: May 28, 2019 End Date: August 2, 2019 THIS IS A PAID INTERNSHIP Internship Responsibilities: The Strategy & Evaluation group is responsible for the strategy development and evaluation of campaigns. This includes qualitative and quantitative research on the target audience, analyses of donated media received by the campaigns, public opinion studies tracking attitudes and behaviors, digital and social media analyses, and other research activities as needed. An interest in and/or experience in social marketing, communications and market research is beneficial. Interns are encouraged to attend internal Ad Council staff meetings as well as some client meetings to learn about the campaign development and evaluation process. Also, we can provide time and support for interns to conduct independent research on social marketing relating to Ad Council programs. Additional tasks include: Enter and analyze campaign results data; Draft PowerPoint reports for campaigns to demonstrate impact. Support the team in developing cross-campaign benchmarks to better contextualize results. Review the latest industry research and academic research on marketing trends, market research methodology, and social marketing effectiveness. Assist the team with landscape and literature reviews as well as target audience research, which inform campaign strategy development. Collaborate with Ad Council interns to identify the next pressing social issue to become an Ad Council campaign. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff. Qualifications: • Undergraduate-level student with concentration in the social sciences, communications or marketing, preferred • Strong organizational skills, detail-oriented • Proficient in a variety of statistical methodologies and software (e.g. SPSS), preferred • Excellent Microsoft Office skills (Word, PowerPoint, Excel Access) • Some familiarity with market research methodologies, including survey methodology • Some familiarity with digital analytics, such as Google Analytics for website measurement • Good team player and independent worker; ability to juggle several projects at once About the Ad Council: The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create changed around the most critical social issues facing our country. The Ad Council initiates, produces and activates communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We produce content that ignites new ideas, increases the health, education, and safety of our nation, and literally saves lives. We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign "Love Has No Labels" that celebrates diversity and promotes inclusion. We work hand in hand with the leading non-profit organizations, government agencies, corporate brands and media companies to develop over 40 national social good campaigns each year including Suicide Prevention, Gun Safety, Bullying Prevention, STEM for Girls, Pet Adoption and Texting and Driving Prevention. The Ad Council team uses all the tools in communications arsenal including developing PSAs and social media content, engaging talent, gaming, conducting media relations and grassroots marketing, and creating chat bots, digital and live events to raise awareness around social causes. We also have the opportunity to work with our Board of Director companies such as Amazon, Facebook, Google/YouTube, Vice and R/GA to leverage the latest tactics, tools and platforms that will have the most significant social impact. To learn more about the Ad Council and its impactful campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube. At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing out country today. The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital statue, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status. Contact Us: To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below: Fax (212) 922-1676 or US Mail to the Advertising Council Attn: Human Resources 815 2nd Avenue; 9th Floor New York, NY 10017 EEO is the Law Apply here: http://www.Click2apply.net/pxk589gb85s7fs5m PI107575232