Group Director, Planning

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In this position …

  • You’ll be one of our Client’s most valued business partners and assume responsibility for ensuring the Client meets respective business goals.  You’ll provide strategic guidance and thought leadership within the media group to deliver the most effective and innovative Communications Plans.  You’ll develop the career paths of supporting planning staff, as well as play an integral role in supporting and delivering Wavemaker’s values and goals on a daily basis. You will effectively leverage experience, knowledge and skills to encourage innovative thinking and set challenging team goals and objectives balancing client, company and team needs. 


You will be accountable for:

  • Strategy and Plan Development & Maintenance
  • Advise on all Communications matters that fall within scope of agency assignment
  • Act as key client contact for overall digital business and strategy development issues
  • Oversee and approve Communications strategy for client businesses
  • Ensure that recommendations and decisions are consistent with client’s marketing/advertising objectives and strategies
  • Assume lead role in integration of Client’s media efforts
  • Assume ultimate responsibility for all media implemented
  • Oversee responses to all requests and unforeseen problems and deal with issues that require senior level attention due to their complexity
  • Render final decision on new media opportunities from an overall perspective to determine appropriateness and soundness of idea and/or company
  • Provide advice and counsel to all members of the media and product groups on all matters
  • Oversee media financial management profitability of all Client accounts via ROI
  • Advise and direct planning staff regarding insightful and strategic points-of-view
  • Management & Leadership
  • Develop and nurture ongoing partnerships with key clients, especially at the senior level
  • Support training of media staff and recommend actions to manage individual career paths
  • Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry, and most importantly, leadership
  • Strategize, communicate and execute staffing decisions with leadership team
  • Coordinate the work of Wavemaker’s resource groups, industry groups and the media
  • Act with high integrity while maintaining positive, open relationships with media partners and suppliers
  • Serve as a role model to all those with whom you come into contact
  • Foster an environment that inspires, encourages intelligent risk taking, innovation and creativity
  • Participate in Agency / departmental task forces, project work and new business
  • Keep abreast of current events in target markets that impact client’s business(es)
  • Exhibit passion and ambition by keeping informed regarding media trends, technologies and new media opportunities, and educating your team and agency partners accordingly
  • Maintain knowledge base regarding the advertising business in the broadest concept
  • Organize internal or off-site events for the media and/or products groups to better understand media consumption and provide a forum to discuss business-building opportunities
    • Assist in networking, interviewing, hiring, training, mentoring, developing, and evaluating team members


Our Requirements

  • 14+ years of related media/communications planning experience, with focus on team leadership and management
  • Possess superior project and account management skills, flexibility, resiliency, and the ability to manage multiple expectations through proactive communication, status reporting and scope management
  • Highly skilled at developing and driving media and account strategy
  • Demonstrate proven success leading and growing client business
  • Consistently act as industry and agency Leader as defined via Wavemaker’s Leadership attributes
  • Appropriately and openly participate in team, agency, and industry initiatives
  • Decisively manage multidisciplinary teams, and possess a proven track record of delivering projects on time and within budget
  • Continually seek and identify innovative and breakthrough ideas, approaches and solutions
  • Own and demonstrate superior understanding of media fundamentals, conceptual math, and quantitative skills, including analytical abilities and math proficiency
  • Demonstrate sharp, strategic thinking and effective problem solving skills
  • Superior, clear verbal and written communication skills
  • Demonstrate genuine curiosity and interest in our clients & their business
  • Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
  • Highly digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint