Experiential Director

EXPERIENTIAL DIRECTOR 

Cogent is a marketing agency specializing in experiential and talent partnerships with an office in NY and LA. We've been named Ad Age's "Best Places to Work 2017" and Crain's "Best Places to work in NYC".  As Cogent grows as an agency along with our clients, we’re looking for hard working, passionate, and strategic individuals to join our team. 


The role requires at least 4-­‐6 years of experiential or marketing strategy experience and will be responsible for working with our clients to analyze business situations and opportunities.  

RESPONSIBILITIES 

  • Analyze client business situation and identify key objectives for ongoing business and upcoming projects
  • Develop POV’s on potential experiential campaigns or sponsorship opportunities through the lens of client’s objectives
  • Build strong consultative relationships with clients as integrated and experiential marketing advisor
  • Analyze competitive research to inform strategic planning and implantation of campaigns
  • Provide information and analysis to internal teams to greater enhance existing campaigns or develop new opportunities
  • Lead project brainstorms and ideation sessions, while overseeing concept proposal development


WORK EXPERIENCE 

  • 4-­‐6 years of experience
  • Management experience required
  • CPG experience a plus
  • MBA Experience a plus


REQUIREMENTS

  • Leader of positive culture
  • Experience in clearly communicating information both verbally and written is a must
  • Love of pop culture
  • Must follow culture trends, and have finger on pulse of millennial generation
  • Must be a team player but also have the ability to work independently